Semrush Review: Is It the Best SEO Tool?

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Looking for Semrush reviews? Well, you’ve reached the right place. Today, I’m going to review Semrush and explain what it does, how it works, and why so many businesses and blogs use it daily.

Semrush is an all-rounder SEO suite for businesses and blogs. It helps you find profitable keywords, spy on competitors, audit websites, build authoritative backlinks, and much more from one place.

If you are running a website, Semrush is an essential tool to analyze the latest market trends and grow your traffic. From keyword research to content optimization to marketing, it will guide you in each step with accurate information.

In this review, I will cover various features of Semrush including:

Let us get started. 

Semrush is a one-stop solution for all your needs. It will help you find profitable keywords, analyze the top 100 ranking pages, track your rank positions daily, promote content on social sites, analyze competitors, and more. 

If you are struggling to build traffic and generate sales, there may be some issues with the strategies you apply. In such a situation, do proper research to get content ideas and build high-authority backlinks. You can’t do it easily using a free SEO tool. 

For keyword research, some people rely on Google Keyword Planner. However, it is mainly designed for advertisers who want to market their products through Google websites. The Keyword Planner has several limitations, and content creators can’t achieve expected results using the tool. 

You may find various SEO tools on the web like Ahrefs, Ubersuggest, etc. But Semrush beats them all. It delivers the most accurate data with frequent updates and infinite filters. Its unique built-in tools let you manage various tasks like rank tracking, link building, marketing, and so on from a single dashboard.

You can’t expect these kinds of features from any other SEO tool. So whether you are running a business or blog, Semrush should be in your bucket. 

Semrush tools span across 7 toolkits. You can buy them individually. If you need SEO tools only, buy their SEO toolkit. Or if you want to access their AI content writer alone, go with Content toolkit subscription. This helps you reduce costs and buy only those toold you need.

Semrush Review 2025

Semrush offers more than 55 tools in the following categories,

1. SEO
2. AI
3. Competitor analysis
4. Local SEO
5. Social media
6. Content marketing
7. Advertising

Let us explore them. 

SEO

The Semrush SEO Toolkit is a set of tools to improve your website’s search performance. It helps you find keywords, fix SEO issues, check backlinks, and track rankings. You can also see what your competitors are doing. It’s useful for growing traffic and getting better results on Google.

Semrush’s SEO toolkit includes:

1. Domain overview

Visit Semrush and enter a domain address to get its full metrics. Under Domain Overview, you can fetch the following details for each domain,

• Total organic keywords by country
• Paid keywords
• Traffic trends
• Keywords trend
• Main competitors
• Ranking distribution
• Backlinks and link types
• Top anchors
• Referring domains
• Indexed pages and the number of backlinks they have
• Advertising
• Sample ads

By default, Semrush displays worldwide statistics for the domain you entered. But you can filter them by country, device type, and month. Apply filters from the top of your page to find out how many people visit your target domain from a country, using a computer or mobile, and by any month since 2012.

2. Organic Research

Organic Research is another part where you can monitor search traffic and track rankings for any website. In this section, you will get an idea about the following,

• Organic keywords
• Ranking position changes (daily)
• Major competitors
• Top pages
• Total traffic
• Traffic cost

By default, Semrush will display results for the United States. But you can change it from the top to get organic metrics for other locations. 

3. Keyword gap/Backlink gap 

Keyword Gaps and Backlink Gaps are other major tools in Semrush’s Competitive Research kit. As the name indicates, they will help you detect the gap between your website and your competitors’ websites. 

Enter up to 5 websites and compare them to find your missing keywords and backlink opportunities. Export less-competitive keywords to an Excel sheet to develop relevant content and fill the keyword gap accordingly. 

In the same way, prepare a record of your competitor’s best backlinks using the Backlink Gap tool and outreach to referring domains to get mentions from them. It is not easy, as we know. Creating high-quality articles and frequent follow-ups with the respective domain owners will help you somewhat smoothen the link-building process. 

 4. Keyword research

Keyword research is the first step in creating viral content. You should find out what readers are searching for in your target location.

Semrush lets you search for up to 100 keywords at the same time. Enter your keywords and select a target location to analyze. 

Wait for a moment. It will bring different variations of your keyword to the next screen. Organized in multiple categories, you can visit each section directly to view the main keywords and others. 

Scroll down to find what pages are ranking for your keyword in the top 100 positions. SERP analysis also contains metrics like search traffic, ranking keywords, backlinks, etc, so you will get a clear idea about the competition. 

Click on View All to explore keywords. It will open the Keyword Magic Tool to closely examine your keyword combinations. 

Semrush will show keywords, including their search volume, search trends, keyword difficulty, CPC rate, competitive density, etc. Click a keyword on the main screen to get its individual metrics and variations. 

Sometimes, you may need to locate keywords that have certain words in them, like Amazon, Facebook, etc. Semrush lets you filter such keywords easily. On the left side, you can see a small column. Scroll down through it and click a keyword to view matching keywords. For instance, click on ‘Amazon’ on the left-side column to display keywords relating to Amazon affiliate marketing. 

If you want to detect less competitive and profitable keywords, apply filters from the top to display only those keywords for which you can rank easily. 

Semrush will show keyword density in a 0-100 index. If KD% falls between 0-39, they are easy to rank keywords. Similarly, you can also consider keywords having KD% of 40-59, as there is a chance to rank for them. But it is difficult to rank for other competitive keywords (KD<60,) and you should compete with top-level domains in the category. So it’s better to target keywords in the 0-39 range. It is safe. 

Click here to activate a free trial on Semrush and find less-competitive, profitable keywords easily

5. Backlink Analysis

Link building has a major role in SEO and traffic generation. But you should find out relevant opportunities first. For that, monitor your competitors and know how they build backlinks to their content. 

Semrush has a vast database of over 43 trillion backlinks and 390 million referring domains. It also crawls 10 billion URLs every day. So you will get accurate information about any link on Semrush. 

Semrush shows all your competitors’ backlinks, referring domains, their categories, link attributes, top pages in the order of the number of backlinks they have, and more on the backlink analysis page. 

Filter backlinks by various conditions like link attributes, types, etc. Dofollow links with high Authority Scores are more valuable than others. Getting mentions from those sites will help you boost your search engine presence and rankings. At the same time, Nofollow links may be easy to get. Analyze referring pages to know more, and contact authors to find possibilities, if any. 

6. Backlink audit

Google considers backlinks to determine your search engine rankings and divert more traffic to your pages. Backlinks from top-authority websites and trusted sources will add more value to your online business. 

At the same time, links from spammy websites will negatively affect your SERP rankings and may even send your domain to Google’s blacklist. So, you should monitor backlinks frequently and remove toxic links as early as possible. But how do you know whether links are toxic or non-toxic?

Semrush audits your backlinks and displays them with a toxicity score. Backlinks with a 60-100 toxicity score are dangerous; you should disavow them at any cost. Domains having a toxicity score of 45-59 are potentially toxic, but it is unnecessary to remove them all. Analyze them thoroughly before taking any step.  

How do you disavow your toxic backlinks?

Select your toxic backlinks from the Semrush dashboard (under Backlink Audit) and click the Disavow button at the top. Now, it will ask if you want to disavow a single URL or an entire domain. Choose the domain option to disavow all backlinks you got from the same domain. 

Semrush will generate a disavow file that you need to upload to Google Webmaster Tools. Alternatively, you can contact the respective domain owners to remove backlinks from their sites. For that, select the toxic backlinks that you want to remove and click on remove from the top. 

Switch to the Disavow tab to download the disavow text file generated in the last step. 

Click on Export to Txt to download the file. Visit the Google Disavow tool and choose your domain profile to upload the text file. 

On the next screen, click Disavow links again and choose the file to upload. Finally, click on Submit. Done. 

For link removal, visit the Remove tab on the Semrush page and contact domain owners directly. Semrush lets you contact them using a pre-defined template and message. But you can customize it if needed. Collect their email address, send emails, and make follow-ups- right from your Semrush dashboard. 

7. Rank Tracking

Semrush allows you to track all keywords with daily position updates using a competitor research tool.

Enter your domain in the search box and choose Organic Research from the drop-down box or from the sidebar menu to view your ranking keywords. 

Alternatively, you can track certain keywords using Semrush’s Position Tracking tool. For that, create a project first. Add keywords you want to track and set a target location and a device type. That’s all. Now you are ready to go. Semrush tracks its ranking positions and sends weekly updates to your email address. 

8. SEO Audit

SEO audit is one of my favorite Semrush tools. It is a great tool to scan your website and detect various issues that affect your search engine performance and traffic. 

Semrush’s SEO audit will help you detect the following issues,

• Broken internal  JavaScript and CSS files
• Insecure content
• Broken internal links
• Broken external links
• Broken internal images
• Sitemap.xml issues
• AMP related issues
• Pages returned 4xxx, 5xx error codes
• Pages with duplicate H1 and title tags
• Images without alt attributes
• Robots.txt issues
• Broken canonical URLs 
• Malformed links
• URLs blocked from crawling
• Nofollow external links
• Many more

Semrush will audit your site and point out the exact URLs where you are facing issues. Fix them to improve the site’s score and get more traffic from search engines. 

Click here to run a free SEO audit on your site to boost its search engine performance & traffic

9. SEO Content Template

SEO content template is a simple and powerful tool to craft search engine-loving content. 

Open it from the left pane and enter a topic to search. Semrush analyzes the top 10 pages ranking for the keyword and comes with recommended keywords, backlinks, average text length, etc. Change your target location to get localized suggestions. 

Switch to the Real-time content checker tool to check content as you type. It will tell you if your texts are readable, SEO-friendly, and original. 

10. On-Page SEO checker

On-page SEO checker helps you to optimize old blog posts and divert more traffic to them. It scans your content and lets you know if there is any keyword stuffing. Avoid repeated keywords to improve ranking positions. 

Semrush will also suggest related keywords and backlink sources that are useful in attracting a larger audience through organic search queries. The ideas appear with current and potential traffic, so you can prioritize tasks according to the page visits they may generate. 

To compare each content with the top 10 SERPs, visit the Benchmarking tool on the same page. It displays suggestions covering average content length, referring domains, and readability score. Make changes accordingly to enhance your content visibility and traffic. 

11. SEO Writing Assistant

The SEO Writing Assistant in Semrush helps you write better content in real time. You can paste your text or write directly in the tool. It checks for SEO, readability, tone, and originality to give real-time suggestions.

You can compare your writing with top pages for the same topic. SEO Writing Assistant helps you stay on track while writing. You can use it with Google Docs or WordPress, too. This tool is great for writers who want clear, helpful feedback while working on their drafts.

12. Topic Research

Topic Research in the Semrush SEO toolkit helps you find fresh content ideas. You type in a keyword, and it shows headlines, questions, and subtopics people search for.

It’s like a map of what your audience wants to read. You can see what’s trending, what gets the most links, and what works for your niche. This tool makes it easier to plan blog posts, articles, or web pages.

You don’t need to guess anymore—use Topic Research to know what to write about. It saves time and helps you write content that brings traffic.

Expand a card to view the sub-topic search volume, keyword difficulty, and related questions. Each title appears with a grey color + icon; click it to mark the topic as your favorite. You can mark as many topics as favorites and switch to the Favorite Ideas tab at the top to see them all.

13. SEO Content Template

The SEO Content Template in the Semrush toolkit helps you write content that ranks better on Google. You enter your target keyword, and it gives tips based on top-ranking pages.

It suggests word count, semantically related words, backlink ideas, and readability level. You also see how your rivals use the keyword. This helps you plan content that matches search intent.

Using an SEO Content Template is a smart way to build outlines and write compelling posts. It’s useful for writers who want clear, SEO-friendly content without guessing what works.

Click the SEO content template icon that appears next to the topic to get Semrush recommendations on how to prepare a high-quality article on the subject.

It will analyze the top 10 ranking pages for your target keywords and display them along with the recommended text length, suggested backlinks, etc. Add as many keywords to your content so there will be more chances to rank it higher in search results.

Semrush SEO Toolkit: Pricing

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Pro	Guru	Business
Domain & Keyword Analytics (3000 reports per day)	Domain & Keyword Analytics (5000 reports per day)	Domain & Keyword Analytics (10,000 reports per day)
5 website projects	15 website projects	40 website projects
Keyword tracking (500 keywords)	Keyword tracking (1500 keywords)	Keyword tracking (5000 keywords)
All SEO Tools	All SEO Tools	All SEO Tools
$117.33/mo	$208.33/mo	$416.66/mo

Click here to pick a subscription plan on Semrush and increase your search traffic (7-day free trial)

Read Semrush Pricing Guide: What You Get in Each Plan?

AI

The Semrush AI Toolkit helps brands track how they’re mentioned in AI-powered search tools like ChatGPT, Gemini, and Perplexity. It estimates your visibility, share of voice, and brand sentiment in AI-generated answers. This tool shows common prompts, compares your brand to rivals, and offers actions to boost presence and relevance.

Semrush’s AI toolkit includes:

Semrush AI scans millions of AI search queries to to give accurate insights. You can compare your brand’s reach to that of competitors. It reveals which brands appear most in AI-generated answers.

You’ll see how often and where your brand is mentioned. Sentiment analysis breaks down whether mentions are positive, negative, or neutral. It highlights what AI says about your products or messaging.

The toolkit also shows what questions users ask about your brand. You can track common prompts and see where you’re ranking versus others. Based on these insights, it generates action recommendations. You get strategic content, positioning, and marketing guidance around AI-driven search trends.

Semrush AI Toolkit is built for marketers, brand teams, and business owners who want visibility in AI-powered search. It updates weekly with fresh data. You can export everything into client-ready reports directly from your dashboard.

This tool helps you see how AI-driven search engines treat your brand—and gives step-by-step insights to improve presence where it matters most.

Semrush AI Toolkit pricing: $99/mo/domain

Click here to visit Semrush and analyze, and optimize your AI visibility (7-day free trial)

Traffic & Market (.Trends)

The Semrush Traffic & Market Trends toolkit shows how websites and industries get their traffic. You can see where visitors come from, what channels they use (like search or social), and how they behave.

Semrush’s Traffic & Market (.Trends) toolkit includes:

You will get various tools to study competitors’ traffic and market trends. It helps you understand how people visit sites and what industries are growing.

Track top players in your niche and find rising competitors. It helps check trends in your market or a specific domain. The data is based on real traffic estimates. Traffic & Market toolkit is helpful for marketers, content teams, and business owners who want to stay ahead and make smarter decisions based on market movement.

Have a close look at the various tools in the Traffic & Market Toolkit.

Traffic Analytics tells you how much traffic a site gets. It covers the number of visits, unique users, bounce rate, and average visit time, etc. It also shows which channels bring the most traffic—like direct, search, social, or referrals. You can compare several websites side by side to get detailed statistics about your competitors.

AI Traffic shows how a website’s traffic is shared across different sources. It uses AI to estimate direct, search, social, paid, referral, and display traffic visits. Compare your site with others and spot trends. AI Traffic is useful for checking what works for competitors or finding gaps.

Organic Search shows traffic from unpaid search results. You can check top keywords, pages, and changes in traffic over time.

Paid Search shows traffic from ads on search engines. It includes ad keywords, traffic share, and spending trends.

Organic Social tracks free traffic from posts on platforms like Facebook, Instagram, and X. It shows which networks bring the most visits and how traffic changes over time.

Paid Social shows traffic from social media ads. It helps you see where brands spend money and how much traffic they get from it.

Sources & Destinations show where a website’s traffic comes from and where it goes next. It tells you which websites send the most visitors to a domain and where users go after leaving the website.

Top Pages lists a website’s most visited pages. You’ll see which pages attract users and get the most attention. This helps you understand what kind of content works best for your competitors.

Regional Trends will tell you which countries or regions bring more visitors to a website. Discover where a brand is strong or weak. This tool is helpful for businesses to find out how their competitors are performing in different areas. Compare different regions to track changes in traffic over time. Use the data to expand or target new markets for your business.

Audience Profile is another part of the Traffic & Market (.Trends) toolkit. It is useful to identify who visits a website and uncover details like their age, gender, location, device, and other websites they visited. This helps you understand their interests and online behavior. Use this data to create better content on your website or build a converting ad campaign.

The Market tool helps you track top market players, rising sites, and changes in market share. Sort websites by traffic sources, growth rate, and audience size. This tool is helpful for spotting trends and gaps in the market. Use it to plan better strategies, find new partners, or pick smart areas to grow.

Semrush Traffic & Market Toolkit pricing: $289/mo (Historical data + Over 190 countries)

Click here to activate a free trial on Semrush and spy on your competitors to steal their traffic

Local SEO

Semrush Local Toolkit helps local businesses improve their online visibility. It lets you manage business listings, monitor reviews, and track local rankings. You can update your details across many directories from one place. It’s useful for attracting nearby customers and staying ahead of local competitors.

Semrush’s Local SEO toolkit includes:

Semrush will serve your business information to over 80 listing directories around the world. Edit your contact details, track local rankings, analyze search trends on Google Maps, and much more- from one place. 

It allows you to create attractive business profiles and respond to reviews on Google Business and Facebook without leaving the dashboard.

Local SEO is a perfect toolkit to improve your business visibility and optimize pages for more traffic. It is an add-on service, and you should pay $20/mo for basic location and $40/mo for premium location listings.

Semrush Local Toolkit pricing: $30/mo

Click here to visit Semrush and improve visibility for your local business (7-day free trial)

Social media posting & tracking

Semrush Social Toolkit helps you manage and grow your social media accounts. You can schedule posts, track performance, and see what works best. It supports platforms like Facebook, Twitter, and Instagram. This tool makes it easier to plan, publish, and analyze your content from one place.

Semrush has built-in options to schedule and analyze social media content. It automates promotions by supporting Facebook, X (Twitter), Instagram, TikTok, Pinterest, LinkedIn, YouTube, and Google Business Profiles. So you don’t need another social media marketing tool if Semrush is with you.

Semrush’s social media tool kit includes:

Semrush will analyze your social media audience to detect their geographical location, gender, active time, etc, and suggest the best time to post. Schedule posts accordingly to get maximum engagement and clicks on your links.

You will get detailed statistics like post reach and engagement rates for each content, so you can redesign campaigns or change schedules if needed. 

Semrush Social Toolkit: Pricing

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Base	Pro	Business
5 social media profiles (posting)	10 social media profiles (posting)	10 social media profiles (posting)
50 scheduled posts	Unlimited scheduled posts	Unlimited scheduled posts
10 social media profiles (monitoring)	20 social media profiles (monitoring)	20 social media profiles (monitoring)
All Social Tools & Features	All Social Tools & Features	All Social Tools & Features
$20/mo	$40/mo	$250/mo

Click here to pick your Semrush Social plan and automate your social media promotions

Read Semrush Social Review: All-rounder Social Media Management Tool?

Content Marketing

Semrush Content Toolkit helps you plan, write, and improve your content. It gives topic ideas, checks SEO, and shows how to rank better. You can track how your content performs and find ways to improve it. This tool is useful for bloggers, writers, and marketers who want more traffic.

Semrush’s Content Kit comprises 5 unique tools, 

Topic Finder helps you discover new content ideas. Type a word or phrase, and it shows popular topics and questions people ask. It’s useful when you’re not sure what to write about.

SEO Brief Generator creates a detailed content plan. It gives you a structure based on your main keyword. You get headings, related keywords, and writing tips. This helps you plan before you start writing.

AI Article Generator creates first drafts. You give it a topic or brief, and it writes a basic article. It’s a good starting point when you need to write fast.

Content Optimizer checks how well your article is written for SEO. Paste your draft, and it shows if your keywords are used well. It also checks readability and shows suggestions.

My Content is your folder. You can save all your drafts and ideas there. It keeps your projects organized.

These tools help content creators find topics, plan, write, and improve their Content in one place. You don’t need to jump between different tools. Everything is in one dashboard, ready to use.

Semrush Content Toolkit: $60/mo (10k articles per month + 5 SEO content boosts per month)

Click here to subscribe to Semrush Content Toolkit and create SEO-friendly articles with AI

Advertising

Semrush Advertising Toolkit helps you create better ads. It shows what keywords to target and checks what your competitors are doing. You can track your ads, fix mistakes, and plan better campaigns. This tool works for Google Ads, display ads, and more. It saves time and helps you spend smarter.

Semrush’s Advertising includes:

Find the traffic they get from ads for what keyword and from which place. Create an effective marketing campaign to promote your relevant products or pages to outrank competitors. Semrush can uncover rivals’ target audiences’ gender, age, interests, and top countries to steal even their hidden strategies. 

PLA Research is a major part of the advertising bundle. It is useful to monitor the Product Listing Ads of your competitors. Discover their ranking positions, keywords, search volume, and trends to sell similar products through your online stores and market them correctly. 

Change the database location and device type to monitor traffic from all sources. Semrush is an essential growth hacking tool for businesses and enterprises to reveal new possibilities and dominate the industry. 

The Ads launch assistant helps you create and run ad campaigns on Google and Meta with a few clicks. Monitor their performance and optimize them using built-in options to reach more audiences. 

Semrush Advertising Toolkit pricing: $99/mo

Click here to activate a free trial on Semrush and create an effective marketing plan for your business

Conclusion

Semrush is the #1 SEO tool in the market. It delivers the most accurate data on keyword research, competitor analysis, content marketing, and many others to maximize your business’s benefits. 

Find low-competition keywords in your niche and analyze top-ranking pages to write a comprehensive article. Ensure you address all the relevant keywords you’ve found through keyword research and spying on competitive pages to get clicks from all matching search queries.

Link building is another major part you should focus on. Run a backlink analysis of your competitor’s pages to detect their top-authority backlinks. Create more detailed content and contact referring domains to inquire about the chances of earning a backlink from them.

Guest posting, broken link building, and relationship building are other popular ways to build high-quality backlinks for your website. Google places a lot of importance on authentic backlinks, so having them is essential for your pages to rank high in the SERPs. Semrush is a great tool for discovering new link-building opportunities and strengthening your link profile. Learn how it helps you to achieve this, in this post.

Don’t forget to audit your website and existing links frequently while building new backlinks. Otherwise, there can be various consequences, from your organic traffic decrease to getting a Google penalty.

Monitor your search ranking positions and update the content with more information if there are serious declines. Read top-performing pages to steal new related keywords and outreach bloggers in your niche to create new backlinks.

Semrush is perfect for businesses, agencies, and freelancers to grow traffic and generate more revenue. It helps you uncover new content opportunities, optimize pages and strategies, spy on websites, and dominate your niche market.

If you are not using Semrush, you miss many growth opportunities. Don’t do that. It is the complete marketing suite combining SEO, content marketing, PPC, and social media sharing on the web. No other tool can beat it.

Click here to visit Semrush and choose a subscription plan to skyrocket your web traffic (7-day free trial)

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