9 Best Web Analytics Tools for Traffic Analysis (2025 Guide)

Looking for the best web analytics tools to monitor your website’s or competitor’s traffic, backlinks, and marketing strategies?

Competitor analysis has a vital role in traffic generation. As a business owner, you need to have competitors’ complete data, including their money-making keywords, top traffic sources, audience insights, link-building methods, and others. Using them, you can create new content that can rank higher in search results and earn money, acquire new backlinks, and so on.

Traffic analytics is not a 1-side coin. A web analytics tool also helps you to analyze your own website and compare it with competitors, so you will know what keyword you miss and how to get authoritative backlinks like others.

Today, I list the 9 best traffic analytics tools to analyze websites.

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Table Of Contents

Best Web Analytics Tools 2025
FAQ

Best Web Analytics Tools 2025

Here’s our list,

1. Google Analytics

Google Analytics is a free web analytics tool to monitor your traffic in real-time. Find where your visitors are coming from, how long they spend on your pages, and what referral channels work best for you.

If there are multiple authors on your site, you may need to know who contributes most of your traffic and what type of content your readers like most etc. You will get insights into all of them. Google Analytics can also track the performance of your eCommerce products, blog posts, keywords, affiliate links, file downloads, and more.

Visit Google Analytics

2. Semrush

Semrush is the most comprehensive competitor research tool for getting website analytics. It is reliable and lets you uncover keywords, traffic distribution, ranking positions, and promotional campaigns of any site.

Enter a website URL in the search box, and Semrush will display its full analytics instantly. You can see the monthly search volume, paid traffic, and number of backlinks on the top. Scroll down to locate organic keywords, competitors, and referring domains of your target domain.

Semrush is an incredible place to detect popular posts or products on any site. Find how much traffic they receive on each of them and how traffic sources contribute to sending visitors.

Whether you are running a business website or blog, Semrush is an essential tool to get powerful insights and re-build traffic.

Semrush allows you to analyze the traffic of any website with average session duration, bounce rate, ad history, and so on. It is also helpful to compare your domain with competitors to explore new keyword and backlink opportunities.

Visit Semrush

3. SE Ranking

SE Ranking is another best traffic analytics tool. You will get detailed reports of competitor’s tactics, including their traffic, backlinks, ranking keywords, social media ads, etc.

Detect the total organic and paid traffic a website receives, analyze their costs, and what keywords drive traffic to them. Check keyword ranking positions, their estimated traffic, and the cost of PPC keywords. You can monitor the backlinks of any site and track them with daily updates with this tool.

SE Ranking can reveal competitors’ top pages with traffic share, ranking keywords, and estimated traffic. Their database contains 4.2B keywords from over 188 countries. So it will be easier to target any audience and explore opportunities with the tool.

Visit SE Ranking

4. Sitechecker

Sitechecker is a popular competitor analysis tool for businesses. It can analyze any website (including yours) and display statistics such as total search impressions, organic traffic, ranking position, CTR, and others.

You’ll know what keywords are ranking in top positions and how many clicks they get from search engine results. You can easily compare your page performance over time and track rankings up to 100 positions without leaving your dashboard.

Sitechecker can be considered as a cheap Semrush alternative for keyword research, website monitoring, and SEO audit. It also helps you to detect traffic, generate niche keywords, analyze visitors, and optimize content to improve search engine visibility.

Visit Sitechecker

5. Ahrefs

Ahrefs is one of the best website analytics tools for spying on traffic and backlinks on any website. Find top organic keywords that bring most of the traffic to competitor websites with daily fluctuations, analyze PPC campaign strategies, and much more.

You can check backlinks and filter results by domain authority, link attribute, traffic, etc. Broken link building is a proven method to acquire new backlinks for your site. Detect broken backlinks of your competitors and contact referring domains to replace dead links with similar content you have.

Ahrefs also helps you figure out a website’s traffic by location (for instance, Australia) with traffic share and ranking keywords. Prepare a list of your target domain’s most performing keywords and check if it is less competitive. Craft a high-quality article on the same topic and add all matching keywords to bring maximum traffic.

They have a search traffic index of 590 M keywords and 35 T records of external backlinks. Every minute, 5 M pages are added to their database as well.

Visit Ahrefs

6. Rank Math SEO

Rank Math SEO is the #1 WordPress SEO plugin to optimize your content and monitor organic traffic straight from your WordPress dashboard.

Connect to your Google Analytics property to your Rank Math account first. The plugin will retrieve your traffic data every 3 days and display statistics within WordPress. Sign in to your website and head to Rank Math SEO > Analytics to view your single post-performance along with their ranking position, search traffic, impressions, position history, and more.

Find what keywords & blog posts perform best and worst. Visit Site Analytics to monitor individual posts with overall SEO score, number of internal links, external links, and incoming links. Next, you will see how many people have visited each of these pages for up to the last 180 days.

Analyze your content performance, update them with new information and keywords, or build new backlinks to them for increasing traffic.

Rank Math also contains a built-in rank tracker to monitor the performance of custom keywords. Add your target keywords to your Keyword Manager, and Rank Math will keep you updated on their ranking performance in organic search results.

Visit RankMath SEO

7. Google Search Console

Google Search Console is a free web analytics tool. It is reliable and allows you to view top search queries that drive visits to your pages.

Visit the Performance tab from the left pane to monitor total search impressions and clicks for the selected property. Change the period to collect data even from historical records. It will also tell you what are your top pages and countries that drive more traffic to your pages.

Design a specific marketing plan and create new content to address your target audience’s interests. It helps you to boost traffic and earn new customers from the region.

Visit Google Search Console

8. Bing Webmaster Tools

Bing Webmaster Tools is another free web analytics tool for publishers. It shows how your website performs in Bing searches and how many users visit pages from organic queries.

Monitor statistics with average positions, impressions, clicks, and crawl errors. Bing will also disclose your top keywords and pages. Analyze their Click Through Rate (CTR) and optimize content with more keywords and information to improve page visits.

Visit Bing Webmaster Tools

9. Monster Insights

Monster Insights is a powerful traffic analytics tool for WordPress websites. It helps you to monitor visitors and track conversions with a dashboard widget.

This Google Analytics plugin will automatically insert your tracking code and provide full details about your visitors, including their age, gender, device type, and referral source. You can discover top performing posts and most selling products on your site and identify your target audience to optimize future campaigns.

Author tracking to advanced eCommerce tracking, Monster Insights can track anything on your site. It is ideal for businesses and online stores that want to analyze web traffic without affecting GDPR guidelines.

Visit MonsterInsights

Conclusion

Google Analytics and Webmaster Tools from Google/Bing are the best free tools for analyzing your own websites. They give you information about search performance, keywords, popular pages, and top traffic sources,

You will also get a brief idea about your referring domains. To get detailed reports about your backlinks and monitor competitors’ strategies, you should use a premium website analytics tool like Semrush.

Semrush is an all-in-one SEO tool for keyword research, competitive analysis, website analytics, and much more. It helps you analyze any website’s traffic in detail, including traffic distribution, organic keywords, ranking positions, and ranking history.

Individual URL analysis is another advantage of Semrush’s Competitive Research tool. It will list the ranking keywords for each page, individual backlinks, and organic competitors for a page or subdomain.

From finding the most popular content to fetching the entire backlink data, Semrush is a tremendous competitive research tool for businesses and blogs. It is best to analyze websites (including yours) to gather any information about audience, content, and traffic.

Rank Math SEO is best for analyzing your own web traffic. It helps you optimize content with unlimited focus keywords, schema markup, and on-page SEO suggestions. This plugin will collect your website visitors’ data using Google Analytics and display statistics in the WordPress dashboard to let you know about your content performance and traffic.

Which is your favorite traffic analytics tool? Feel free to share your honest thoughts through the comment form below,

FAQ

How do I get website analytics?

Google Analytics is a free web analytics tool to track your visitors. It will tell you where most of your traffic comes from, what search queries the audience uses to discover your pages, and so on. You can also uncover the most popular content and most selling products on your website using the tool.

To analyze competitive websites, you should use a premium SEO tool like Semrush. It gives you complete data about any website, covering their organic and paid keywords, backlinks, marketing strategies, and more.

Why is website analytics important?

As a website owner, many questions will arise in your mind. Who is your target audience? What are the interests of your audience? How do you convert your audience into potential customers? How do your competitors market products and generate revenue?

These questions need to be answered in order to come up with plans that will help you grow your business.

If you don’t know who your audience is, you cannot reach out to them. It is a fact that the more you know about your audience, the better you can craft your content to be relevant to them. For example, if you are writing a blog on the subject of dogs, you should know if your audience is mostly pet owners or dog breeders or even veterinarians. This helps you to tailor your writing approach to your audience – and in the end, you can be sure that the content you produce is interesting to your audience, and therefore, more likely to be shared.

How accurate is Semrush traffic?

Semrush is a great competitor analysis tool for running a detailed examination of your competitive websites. It will find and display the full list of ranking keywords, traffic share, backlinks, and referring domains of any site.

No SEO tool is 100% accurate. But Semrush is one of the best in the category. They update data frequently to deliver the most accurate and comprehensive results across various categories.

How do I check traffic in Google Analytics?

Create your Google Analytics account first. Then, create a new property ID for your website. Assign a property name and click on Next. Select relevant options and tap the ‘Create’ button to create your website property. Collect your tracking code or ID and paste it in to your website header through theme customizer.

Alternatively, you can install a Google Analytics plugin like MonsterInsights or an SEO plugin like Rank Math SEO to automatically insert tracking code and monitor traffic straight from your WordPress dashboard.

Visit your Google Analytics account and pick appropriate properties from the top-left corner to monitor real-time traffic for all your websites. Open Behaviour report from the left sidebar, expand Site Content and All pages to view your ranking pages, number of page views, bounce rate, and more for a selected period.

What is traffic analytics?

Traffic analytics refers to collecting audience data for any website. It gives you detailed information about audience location, age, interests, referral channels, and more.

You can also discover organic keywords, ranking positions, traffic distribution data, and the most popular website pages using a web analytics tool like Semrush.

Can I use Ahref for free?

As a free user, you will get limited access to Ahrefs Webmaster Tools. It allows you to monitor backlinks, referring domains, organic keywords, and internal links of your own websites. To unlock full features, you should upgrade to a premium plan.

Which tool is used to analyze the traffic coming to the website?

Google Analytics for your websites and Semrush for all websites including yours and competitive websites. SE Rnking is another powerful competitor analysis tool to spy on organic and paid keywords, ranking distribution, and estimated search traffic of any website.

What are the key metrics in web analytics?

Key metrics in web analytics include traffic sources, bounce rate, conversion rate, average session duration, page views, click-through rate (CTR), exit rate, and goal completions. These metrics help evaluate website performance and user engagement.

What is A/B testing in web analytics?

A/B testing is a method where two versions of a webpage or element are compared to determine which performs better. By running controlled experiments, A/B testing helps optimize user experience and increase conversions based on data-driven insights.

What are the benefits of utilizing segmentation in web analytics?

Segmentation allows you to divide your website visitors into specific groups based on characteristics like demographics, behavior, or traffic source. By analyzing segmented data, you can gain deeper insights and tailor your marketing strategies accordingly.

Can web analytics help with SEO?

Yes, web analytics can help with SEO by providing insights into organic search traffic, keyword performance, and landing page optimization. By understanding which keywords drive the most traffic and conversions, you can refine your SEO strategy.

9 Best Web Analytics Tools to Improve Your Strategies