15 Best Social Media Marketing Tools (Free & Paid)

Best Social Media Marketing Tools

Looking for the best social media marketing tools to promote products on social sites and grow your business? Do you want to know which marketing tool fits your needs?

Social media marketing is a modern form of traditional marketing. Connect your favorite social sites to run promotions and share content at optimal times when your audience is mostly active. Upload custom images or videos for each network to improve content visibility and invite more user clicks.

Sharing your social media posts only once is not enough. Recycling it more often helps you attract more people and increase sales. Many marketing tools automate this process to promote your products and content 24/7, even when you are sleeping or on a vacation trip.

Analytics is an essential part of marketing operations. Evaluate how users respond to your campaigns and how many of them visited pages through link clicks. Optimize content and make changes in strategies to drive more visitors.

In this post, we pick the 15 best social media marketing tools you should use in 2025. They are best for businesses, agencies, and freelancers to schedule and manage social media campaigns from a single dashboard.

Let us get started,

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Best Social Media Marketing Tools 2025

These are the best social media management suites to automate your promotions on top referral sources and increase your traffic,

1. SocialPilot

SocialPilot

SocialPilot is a budget-friendly social media scheduling tool for small businesses. It lets you create and schedule posts on Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, TikTok, and Threads and monitor their statistics from a single dashboard.

There are three ways to schedule posts using SocialPilot- individually, in bulk, and through an RSS feed. Adding team members and assigning them various tasks to ensure a smooth marketing flow in your organization is possible.

Unlimited client management is another advantage of SocialPilot’s Ultimate plan. Create a white-label dashboard for your clients, connect their social accounts even without collecting passwords, and manage their content easily to boost your marketing business.

Key Features

Supported networks: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Business, Bluesky, Threads, & TikTok
Social media scheduling
Social inbox
Instagram direct publishing
TikTok publishing
Schedule Instagram Reels & Stories
Instagram location tagging
First comment scheduling
Instagram image tagging
AI assistant
LinkedIn document publishing
Image watermark
Audience Targeting
Multiple image & video posts
Image editor
The best time to post
Bulk scheduling
Schedule content from RSS feeds
Calendar view
URL shortener
Analytics
Group accounts
Team members
Client management
Internal notes
Content labels
Reporting
Integrations
Mobile apps
Premium support
14-days free trial

Pricing: $42.50/mo

2. SocialBee

socialbee

One of the social media marketing tools we use. SocialBee is perfect for scheduling and monitoring social media content. It has several unique features like post categories, workspaces, and custom settings to manage client accounts.

SocialBee lets you create social content and schedule it on Facebook, Twitter, LinkedIn, Pinterest, and Instagram for unlimited times. Set a separate schedule for each account to get frequent clicks and make your website active always. Upload custom images and videos or insert emojis if needed.

If you are running an agency, creating workspaces for various clients will help you to manage content easily. Connect relevant social media accounts and apply custom settings for each client space. SocialBee also allows you to create unlimited post categories to manage similar posts from one place.

Key Features

Supported networks: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Bluesky, Google Business, Threads, & TikTok
Universal posting to schedule content on any social site
Social media publishing
Content categories
Workspaces
Instagram direct publishing
TikTok publishing
Schedule Instagram Reels & Stories
Schedule Instagram first comments
Individual post customizer
Hashtag manager
AI assistant
Post location
Mention public accounts
Image editor
Content expiry date and time
Analytics
The best time to post
Bulk scheduling
Schedule content from RSS feeds
Calendar view
URL shortener
Track mentions & comments
Top performing posts
Social inbox
Team members
Client management
Internal notes
Reporting
Integrations
Mobile apps
Premium support
14-days free trial

Pricing: $24/mo

3. Brand 24

brand24

Brand 24 is a powerful social media listening tool to track mentions across social networking sites, websites, blogs, podcasts, forums, etc. It collects data from over 25 million sources and updates you in real time if someone mentions your brand in any sense.

You can understand what people say about your business in online conversations and get honest feedback from your customers. By understanding what people like and don’t like about your company, you can make the necessary changes to your operations and future plans.

Brand24 can also track hashtags and access key metrics to identify the number of mentions for each similar keyword. It supports all popular social sites such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Reddit, and many more to track conversations on them.

Key Features

Supported networks: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Reddit, Quora, Medium, & TikTok
Social media listening
Track mentions & keywords
Analytics
Engagement tracking
Trending hashtags
Most shared links
Most active profiles
Mobile apps
Influencer analysis
Sentiment analysis
Emotion analysis
Grouping
Tagging
Reporting
Team members
Reporting
Integrations
Premium support

Pricing: $119/mo

4. Crowdfire

Crowdfire app

Crowdfire is one of the best free social media management tools. It is simple to use and comes with social media scheduling, monitoring, and content curation abilities. It promotes content by supporting Facebook, Twitter, LinkedIn, Pinterest, and Instagram.

Scheduling posts from any website is a good method to build relations and grow your social media account. Crowdfire suggests unlimited articles and images you may be interested in sharing daily. Add them to your publishing queue and get connected with experts in your industry. It also lets you track and respond to your brand mentions on social sites using images, GIFs, etc.

Key Features

Supported networks: Facebook, Pinterest, Twitter, LinkedIn, & Instagram
Social media publishing
Bulk scheduling
Article curation
Image curation
Instagram direct publishing
AI caption writer
Hashtag suggestions
Multi images & video posts
Team inbox
Track mentions
Send replies
Analytics
The best time to post
Competitor analysis
Schedule content from RSS feeds
Calendar view
URL shortener
Team members
Reporting
Mobile apps
Premium support
14-days free trial

Pricing: Free | $7.48/mo

5. Semrush

Semrush

Semrush is an all-in-one platform for SEO, competitor research, and social media marketing. It helps you find profitable keywords, generate actionable content, and promote them on all your favorite social sites on schedule.

Semrush offers all the features you expect from a digital marketing tool, from scheduling to analytics. It works across Facebook, Twitter, Pinterest, LinkedIn, Instagram, and GoogleMyBusiness for running campaigns. Upload custom graphics and GIF files, and add emojis if needed to improve user engagement.

Automated content recycling is a major part of Semrush’s social media toolkit. Set an expiry date and publishing intervals for your post. Semrush will automatically share your post on selected profiles to bring regular page visits. It also allows you to monitor campaign performance and track the social networking performance of competitors without leaving the dashboard.

Key Features

Supported networks: Facebook, Pinterest, Twitter, LinkedIn, TikTok, & Instagram
Social media poster
Social media tracker
Social inbox
Analytics
Instagram direct publishing
Bulk scheduling
Top performing posts, tags, & content types
Influencer discovery
The best time to post
AI writer
Competitor analysis
Calendar view
URL shortener
Team members
Reporting
Mobile apps
Premium support

Pricing: $119.95/mo

6. Circleboom

circleboom

Circleboom is a powerful platform for scheduling and monitoring your social media content and managing your Twitter accounts. It allows you to automatically schedule posts on Facebook, Twitter, Pinterest, LinkedIn, and Instagram, individually or in bulk.

They offer separate subscriptions for content scheduling and Twitter management. You can schedule unlimited posts with custom photos and images, curate articles, and generate social media content using AI technology.

Pick hashtags from a curated collection of thousands of hashtags to improve your social media reachability. Circleboom will automatically recycle your content on connected profiles, so you don’t need to schedule the same content repeatedly. It will also analyze your user engagements and suggest the best time to post on each network. Change timings to get more impressions, user clicks, and sales.

Twitter management is a major part of Circleboom. It gives you full details about your followers and unfollowers on Twitter. Find who is not following you back, who unfollowed you recently, and detect spam followers on your network. Circleboom also helps you delete all Twitter tweets, unlike all likes in 1-click.

Key Features

Supported networks: Facebook, Pinterest, Twitter, LinkedIn, TikTok, Google Business, Threads, & Instagram
Social media publishing
Bulk scheduling
Instagram direct publishing
Schedule Instagram Stories & Reels
Social media first comment
Schedule Facebook Stories & Reels
AI content generator
Hashtag collection
Bulk scheduling
LinkedIn polls scheduler
Auto-Post From Blogs
The best time to post
Article curation
Hashtag generator
Schedule Twitter Polls
Schedule YouTube Shorts
Multi images & video posts
Mention other accounts
URL shortener
Mobile apps
Premium support

Pricing: $24.99/mo

7. Missinglettr

Missinglettr

Missinglettr is one of the best places to automate your marketing campaigns. It automatically detects content in your websites, blogs, and YouTube channels, syncs them in a central location, and converts them into engaging social media posts.

No need to set up your schedule manually. Missinglettr automatically detects the optimal time to post for each profile and sends your content individually as per the next time slots. It will retrieve your content’s most valuable quotes and images using AI technology and share them with popular hashtags currently trending on social sites.

Content curation is a major part of the tool. It provides high-quality content, including blog posts, videos, and animations in your industry, that you can share to attract new followers and connect to top influencers. Other people will share your content similarly, increasing traffic and engagement.

Missinglettr gives you full control over sharing campaigns. Without your permission, it will create new campaigns but won’t share them across your accounts.

Their pricing starts at $15 per month with monthly billing and $12 per month with annual subscription.

Key Features

Supported networks: Facebook, Twitter, LinkedIn, & Google Business
Social media scheduling
Bulk scheduling
Drip campaigns
Content curation
AI caption writer
Hashtag suggestions
Multi images & video posts
Workspaces
The best time to post
Schedule content from RSS feeds
Calendar view
URL shortener
Team members
Reporting
Premium support
14-days free trial

Pricing: $12/mo

8. Tailwind

Tailwind

Tailwind is a dedicated social media marketing tool for Facebook, Pinterest and Instagram promotions. It provides an end-to-end solution for visual marketing and lets you discover content, schedule posts, monitor campaigns, and analyze the social reach from a single platform.

Key Features

Supported networks: Facebook, Pinterest, & Instagram
Social media scheduling
Bulk scheduling
Instagram direct publishing
Schedule Instagram Stories & Carousels
Instagram first comment
Social post designs
Tailwind communities
Unlimited email contacts
Hashtag suggestions
Analytics
The best time to post
Smart.bio Custom Link
Team management
Calendar view
URL shortener
AI assistant
Reporting
Premium support

Pricing: $14.99/mo

9. Buffer

Buffer

Buffer is a popular social media management tool for companies and professionals. It supports all leading social networks like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to create and manage posts.

Buffer is an affordable social media solution that promotes your products and targets customers in various ways. Monitor your campaign statistics to know how they performed. If needed, redesign your marketing strategies to boost post engagement and user clicks.

Add team members and assign each social account for them. They will keep updating users with your latest product releases or offers and respond to queries quickly. Buffer is integrated with more than 60+ third-party services to deliver all required services from one place.

Key Features

Supported networks: Facebook, Twitter, Pinterest, LinkedIn, Instagram, Threads, Bluesky, Mastodon, & TikTok
Social media publishing
Bulk scheduling
Instagram direct publishing
Tag public accounts
Hashtag manager
AI caption writer
Hashtag suggestions
Social inbox
Integrations
Analytics
The best time to post
First comment scheduling
Schedule content from RSS feeds
Calendar view
URL shortener
Team members
Reporting
Mobile apps
Premium support
14-days free trial

Pricing: $5/mo/channel

10. Visme

Visme

Visme is our favorite graphic designing platform for creating stunning images for websites and social media. It offers thousands of high-quality templates for each network to build designs in recommended sizes.

Pick a template, edit, and insert free stock photos to represent your content. Visme is partnered with third-party services to access its rich library of photos, videos, and other graphic assets without leaving the dashboard. It also allows you to schedule content on popular social sites with a caption, custom link, and hashtags.

When your design is ready, instantly share or schedule it on connected accounts to attract visitors. It supports promotions on Facebook, Twitter, LinkedIn, Instagram, and Slack.

Key Features

Supported networks: Facebook, Twitter, LinkedIn, Instagram, & Slack
Social media scheduling
Social post designs
Instagram direct publishing
Free cloud storage
Folders
Brand kits
Free stock assets
Premium support

Pricing: $12.25/mo

11. RecurPost

RecurPost

RecurPost is a cheap social media marketing tool. It helps you reduce the promotion time by 90% and reach a large audience with recurring posts. It supports Facebook, Twitter, Instagram, YouTube, TikTok, Google Business, Threads, and LinkedIn.

Add team members with different access levels, create posts, and edit images without leaving the interface. Send posts for approvals, review, and publish – all from one place. Create workspaces to manage your multiple profiles or client accounts. It is mainly designed to enhance team collaboration and speed up the workflow in your organization.

Built-in AI content generator helps you overcome writer’s block and craft compelling social media in one click. You can also create stunning visuals using artificial intelligence technology. RecurPost has a unified inbox to read and respond to all social media messages such as DM, comments, mentions, etc.

Key Features

Supported networks: Facebook, Twitter, Pinterest, LinkedIn, Instagram, Threads, Google Business, YouTube, & TikTok
Social media publishing
Workspaces
Bulk scheduling
Instagram direct publishing
Schedule Instagram Stories, Reels, & Carousels
Import posts from blogs
AI caption writer
Social media first comment
Social media listening
Analytics
The best time to post
Schedule YouTube videos
Schedule TikTok videos
Tag users
Calendar view
URL shortener
Team members
Reporting
Mobile apps
Integrations
Premium support
14-days free trial

Pricing: Free | $25/mo

12. Social Champ

Social Champ

Social Champ is a relatively new social media marketing tool. It helps you create and manage campaigns on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and YouTube.

There is a clean and intuitive dashboard where you can schedule and monitor content from one place. Create posts, upload custom images, add emojis, and set location tagging for Instagram posts. If you run an agency, the workspace feature is useful for separating and managing social accounts for multiple clients.

Instagram Business account users can publish content directly on their profile. For personal accounts, a notification option is available. Content recycling is another advantage of Social Champ. It automatically recycles your evergreen posts to bring regular traffic to them.

Social Champ is free for up to 3 social accounts. Their premium plans start at just $26/mo with 12 social accounts, 2 team members, and unlimited post-scheduling.

Key Features

Supported networks: Facebook, Twitter, Pinterest, LinkedIn, Instagram, YouTube, Google Business, Mastodon, & TikTok
Social media publishing
Workspaces
Bulk scheduling
Instagram direct publishing
Schedule Instagram Stories & Reels
Location tagging
Account tagging
Image tagging
Schedule social media polls
Boost social media ads
Instagram link in bio
Social inbox
Hashtag suggestions
Image editor
Analytics
The best time to post
Social media first comment
Schedule TikTok videos
Calendar view
AI assistant
URL shortener
Team members
Reporting
Competitor analysis
Top performing content
Mobile apps
Integrations
Premium support
14-days free trial

Pricing: Free | $26/mo

13. Vista Social

Vista Social

Vista Social is yet a prominent service that promotes your content and handles all your social media messages in one place. It supports Facebook, Twitter, Pinterest, LinkedIn, Instagram, Pinterest, YouTube, TikTok, and Google Business.

There are multiple ways to publish posts with Vista Social—share them instantly, schedule for a custom date and time, add to a queue, or schedule them in bulk. You can easily view published posts and analyze statistics such as number of clicks, impressions, average video views, and others through a beautiful calendar.

Open your Social inbox to read and respond to messages you receive across various social sites. Add team members and assign them unique tasks to attend to user queries as early as possible or collect new leads. Vista Social also allows you to check and respond to reviews on Facebook, Google, Trustpilot, and Yelp.

Key Features

Supported networks: Facebook, Twitter, Pinterest, LinkedIn, Instagram, Threads, Bluesky, Reddit, Google Business, Snapchat, Tumblr, YouTube, & TikTok
Social media publishing
Bulk scheduling
Instagram direct publishing
Schedule Instagram Stories & Reels
Multip images & video posts
TikTok scheduling
Country targeting
AI caption writer
Tag users & products
Social inbox
Track mentions & comments
Review management
Link in bio
Analytics
Competitor analysis
The best time to post
First comment scheduling
First like
Hashtag suggestions
Schedule content from RSS feeds
Calendar view
Internal notes
Post labels
URL shortener
Team members
Reporting
Mobile apps
Integrations
Premium support
14-days free trial

Pricing: Free | $39/mo

14. SocialDog

SocialDog

SocialDog is an all-in-one Twitter marketing tool. It helps you to schedule unlimited tweets, track mentions, monitor tweet performance, and manage followers from a single dashboard.

Tweets, retweets, and threads can be scheduled according to your needs. Social Dog can schedule them in bulk to save time, and with the help of a calendar, you can analyze your Twitter posting history and organize upcoming tweets. Track engagements such as likes, retweets, and comments for each post type. As a result, you can find what type of content works best for you and when is the best time to tweet.

SocialDog can run tweet contests, collect participant data, and download results as CSV files covering who liked, retweeted, replied to, and quoted your tweet. It is also possible to filter tweet comments by specific keywords and pick winners randomly.

Twitter follow management is another advantage. SocialDog allows you to search for new potential followers using keywords and detecting inactive or non-followers in your network. Filter followers by location, biography, and interests to get an idea about them, and download information in CSV format for up to 50,000 followers per day.

Key Features

Supported networks: Facebook, Twitter, & Instagram
Social media publishing
Keyword monitor
Bulk scheduling
Social media contests
Schedule X reposts (retweets)
Import posts from RSS feeds
Social inbox
Twitter follow management
Analytics
The best time to post
Calendar view
URL shortener
Team members
Reporting
Mobile apps
Integrations
Premium support
7-days free trial

Pricing: $9/mo

15. Later

Later

Later is another social media management suite for growing businesses. It lets you build stunning social media designs, schedule content on all your networks, and monitor performance from one place.

From Facebook to TikTok, promote your products and content optimally and get more page clicks. Create a custom bio page, insert it in your Instagram and TikTok profiles, and build a strong network around your brand. Build eye-catching graphics, edit photos and videos, and share files with team members to save time.

Later, it automatically suggests the best hashtags for posts, thereby helping them reach a wider audience. You can also import the latest posts based on hashtags and re-share them on your network to increase followers.

Open Later analytics to track your audience and content performance on each network and detect the best time to post for maximum conversions. Later is best for creators, brands, and agencies to market and sell more products.

Their monthly pricing starts at $25 with 1 social set (1 × 9 networks =9 profiles) and 1 user. An annual subscription can reduce it by up to $16.67 per month.

Key Features

Supported networks:  Facebook, Twitter, Pinterest, LinkedIn, Instagram, Threads, & TikTok
Social media publishing
Bulk scheduling
Instagram direct publishing
Schedule Instagram Stories & Reels
Hashtag suggestions
Location & user tagging
Schedule Facebook Reels
Schedule YouTube Shorts
Unlimited media storage
Link in bio
Social listening
Media editor
Instagram first comment
The best time to post
AI assistant
Calendar view
Notes
Analytics
Mailchimp integration
URL shortener
Team members
Reporting
Mobile apps
Integrations
Premium support
14-days free trial

Pricing: $16.67/mo

Are you using any social media marketing tools? Which is your favorite? How does it differ from others? Feel free to share your feedback through comments.

Read Best Hootsuite Alternatives for social media management

FAQ

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2 thoughts on “15 Best Social Media Marketing Tools (Free & Paid)”

  1. Hi, a great article, really helpful! It’s a bummer you didn’t include Kontentino though – it’s an intuitive social media tool tailored for agencies and their clients and it is making team collaboration and content approvals more effective. You can try it for free at kontentino. com and maybe we will make it into your next list ?

  2. I have read some excellent stuff here. Certainly value bookmarking for revisiting. I wonder how much effort you put to create such a magnificent informative web site.

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