15 Ways to Use Semrush to Skyrocket Your Website Traffic

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Semrush is the #1 SEO tool in the market. They have a huge database with more than 26.1 billion keywords, 808 million domains, and 43 trillion backlinks. These data are updated every day to deliver the most accurate information to the users.

It is packed with various tools you require to create SEO-friendly content, build high-authority backlinks, and increase organic traffic. You may find several low-cost tools in the category, but Semrush beats them all with unique tools and features.

Today, I will share 15 different ways to use Semrush to increase your website traffic by 10 times.

Let us get started.

How to Use Semrush to Grow Your Organic Traffic in 2025?

Semrush is the best place to discover easy-to-rank keywords, new link-building opportunities, and get valuable SEO suggestions. It can do many more things to improve your content visibility and bring massive traffic to it.

1. Find less-competitive keywords

Keyword research is a major part of the Semrush SEO suite. It lets you dig into the organic search queries to find all possible keyword variations for your seed keywords. Filter results to see less-competitive keywords for which you can rank easily on SERPs.

Visit Semrush and enter a seed keyword in the search box to get suggestions.

It shows keyword variations along with the following metrics,

• Global search volume
• Search volume in top countries
• Keyword difficulty percentage
• Average CPC rate for the searched keyword
• Competition level
• Search results volume
• Organic search trends

In the above example, I searched with the keyword ‘WordPress blog themes’. The graphical chart on the top-right side shows that it has a steady demand in organic search queries. So you can expect regular traffic for matching content.

Semrush categorizes keywords into different sections, such as keyword variations, questions, and related keywords. Click View all keywords to explore them in detail using Semrush’s famous Keyword Magic Tool.

Now you will see all keywords with their individual search volume, search trends, keyword difficulty, etc. The keyword difficulty rate from 0 to 39% is easy to rank, and 40 to 59% is as difficult to rank by creating high-quality content and building authoritative backlinks. Apply filters accordingly to find less-competitive keywords.

Then, it will show low competition keywords like this,

Select keywords and add them to your Keyword Manager list. It is an interesting tool to monitor your target keywords and get the latest metrics on them. It also provides a potential click percentage to know how many clicks you can expect if your content ranks higher in search engine results.

Visit Keyword Manager from the left pane to view updates on the selected keywords and send them to your position tracking tool, so you can monitor SERP variations easily.

2. Create SEO-friendly content

Semrush offers SEO content templates on all subscription plans. They guide you on how to create quality content that the audience will love and rank them higher in search engine result pages.

Scroll down through the SEO tool kit to locate the SEO Content Template tool (Under the On page SEO menu). Enter keywords that you would like to target in the next post and click the Create SEO template button.

Then, it will show top-ranking web pages for each keyword. Read them one by one to get an idea about whatever information you need to cover in the post to beat competitors. Semrush will also suggest related keywords that are worth targeting and driving more traffic to your blog post.

Consider preparing content with a recommended text length and building backlinks from reputable sources to boost your page rankings. Shift to the Real-time Content Check tab to create SEO-friendly content easily. It runs a few checks on your live texts to make sure that they contain all relevant keywords and external links, so you will get more love from search engines.

The Real-time Content Check is also available on WordPress and Google Docs through add-on plugins to simplify your content creation process.

3. Update existing content

Semrush analyzes your existing blog posts and leaves improvement suggestions through the On-Page SEO Checker.

Open the SEO toolkit and visit the On Page SEO Checker from the bottom. You should create website projects to run an on-page SEO audit on each site. Click the Create Project button on the top-right side and enter your domain address and name to proceed.

Semrush will analyze your pages and provide various ideas to improve your content visibility and traffic. It suggests new keywords, backlinks, and other page-level modifications to bring more visitors from organic search queries.

4. Discover new keyword opportunities

Semrush’s Keyword Gap is an excellent tool to detect new keyword opportunities and increase your website traffic. Compare your organic keywords with those of competitors to find missing opportunities and develop content accordingly.

Open the SEO toolkit on Semrush and visit the Keyword Gap tool. Enter your domain name in the first field, then add competitor domains in the remaining fields. In this way, you can compare up to 5 domains at a time.

It will compare all domains and display results on the next page. Scroll down to the bottom to see missing keywords for which all your competitors are ranking, but you are not. Shift to the Untapped tab to view keywords for which at least one of your competitors is ranking in the top 100 search results, but you are not.

Create content on the missing topics and strengthen ranking positions to enhance your search traffic. Google loves content having a minimum length of 1500 words or more and gives preference to it in placing top results pages. Cover all possible information and related keywords to develop lengthy content that encourages readers to spend more time on your site.

Frequent content modification is another proven strategy to boost your SERP ranking and organic page visits. It is not a matter, how many blog posts you have. Update them regularly to provide up-to-date information to the visitors so they will come back again and again to collect the latest details. It will also tell search engines that you update content frequently and consider placing it on top pages.

5. Build Authoritative backlinks to grow traffic

Link building is one of the effective methods to increase the domain authority score and grow traffic. Analyze your competitor’s SEO strategies to create trending content and build high DA backlinks to them.

Semrush lets you compare your backlinks with competitors’ backlinks to find the gap. The backlink gap tool displays new link opportunities with the referring domain’s authority score, monthly traffic, etc. Apply filters to view the best backlinks of your competitors.

Check referring pages thoroughly to discover link building possibilities. If you have a similar blog post, update it with the latest details and make it a complete guide on the topic. Contact referring domains, make a brief introduction of yours, and inform them about your article in a few sentences.

Ask them politely to replace their current link with yours, as it is more detailed than the former. In this way, build relations with various niche domain owners to get backlinks and social media mentions from them. It is important to note that as the number of backlinks increases, so does your organic traffic. So, take maximum efforts to strengthen your link profile through guest blogging, relationship building, and other similar methods.

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6. Audit and fix SEO issues

Complex SEO errors and slow speed issues will affect your website traffic negatively. Hence, it is essential for web masters to run frequent SEO audits on their site to find mistakes and fix them at the earliest.

Semrush can audit your site, detect issues relating to crawlability, schema markup, internal linking, and many others. It scans texts, links, images, metadata, etc, and suggests what to do to improve your on-page SEO and search engine presence.

Their SEO audit tool is useful to find these things.

• Broken links and broken images
• Internal links with the nofollow attribute
• Pages giving slow speed issues
• Pages without H1 headings and meta descriptions
• Pages having a low text-html ratio
• Pages have a long text count
• Images have no alt attributes
• Sitemap issues
• Uncompressed pages and files
• Pages use too many JavaScript and CSS files
• Unminified JavaScript and CSS files
• Many more

Create SEO audit projects for all your websites to keep an eye on the SEO part and fix things before your business is infected. Semrush allows users to create up to 40 projects based on their plans.

7. Run competitor analysis

Semrush is the right place to analyze your competitors’ traffic, ranking position changes, and identify their top-performing posts. It also helps you to detect countries from where they are getting the most traffic, main referral sites, and everything you need to know to build a similar successful niche website.

Visit the Organic Research tool and enter a domain address to view their top organic keywords and the traffic they generate. Open keywords to monitor searching trends and get full metrics, including related keywords, backlinks, etc. If they are less competitive keywords, prepare quality content on the same topic and add maximum keywords without stuffing to bring more visitors to your site.

8. Track ranking positions

Position tracking is another Semrush tool to track organic search positions for custom keywords. It provides ranking variations with daily updates for up to 500 keywords on the Pro plan, 1500 keywords on Guru, and 5000 keywords on the Business plan. The reports cover mobile ranking as well.

Visit the Position Tracking tool and create projects with your domain URLs. Choose a search engine on which you want to track rankings. Choose a device type and add a target location. Then, add keywords one at a line to create the project.

Semrush will send weekly notifications to your registered email address with ranking updates. But you can visit the Semrush account any time to monitor changes and update content to polish rankings.

9. Find individual page metrics

Semrush provides full traffic data for any web page. It lets you know several things, like how many organic page visits a page gets, what the main keywords are, how many backlinks it has, traffic trends, and so on.

Semrush will also track promotional strategies of your competitor and display their sample ads along with the target keywords. These figures help you to prepare more detailed content on the topic and promote it to reach a wider audience.

10. Run content audits to find low-performing posts

What is the use of keeping low-performing posts on your site? They hardly generate 10 or 15 page views a month. Do you know that such content will also affect your overall search traffic?

Yes, it is true. Low-performing posts will diminish traffic for other posts also.

Open the Content Marketing toolkit on Semrush and create a project to analyze all your content. Semrush will analyze your site and display results in multiple Content Sets.

The first set displays posts that generate less than 15 page views per month. You can see other low-performing posts in the remaining content sets. Rewrite them by adding new information or remove them with proper redirections. This strategy will help you improve overall search visibility and get more user clicks.

11. Check your keyword cannibalization score

Keyword cannibalization is a lesser-known SEO issue that affects your organic search rankings and traffic. It occurs when two more pages on your site target the same keyword. The consequence is that none of them make it into the rankings because they compete with each other and sometimes, place a irrelevant URL in the top rankings.

Semrush users can check cannibalization issues easily. The feature is available on Guru and Business plans. Open the Position tracking tool and visit the Cannibalization tab to analyze your keyword cannibalization score.

You can find issues in two ways: by keyword or by URL. For instance, enter your target keyword in the first field to detect affected keywords or cannibal pages. It shows your cannibalization health in percentages. 100% means there are no issues. Fix issues if any to regain your organic search rankings and website traffic.

12. Publish social media content at the peak time

Social networking sites play an important role in increasing your website traffic. However, you should promote content at optimal times. Otherwise, your efforts will be in vain.

Semrush monitors your social media audience and suggests the best time to post content. It supports all leading referral sites to schedule and recycle posts to bring constant traffic to them.

Social media tracking and analytics are other major parts of their social media toolkit. They are useful to analyze your own social accounts’ performance and compare them with the accounts of competitors to adapt new strategies and expand the network. Learn how to schedule and monitor your social media posts with Semrush in this guide.

13. Remove bad backlinks to retain your current traffic

There are two types of backlinks- good backlinks and bad backlinks. Good backlinks help you to rank higher in search engine results, but at the same time, bad backlinks will affect your website traffic adversely. So you should remove spammy, toxic backlinks at the earliest before they create serious losses to your business.

Semrush audits your backlinks and displays them with a toxicity score. The links having a score of 60 or above are dangerous and require efforts to remove and disavow them to avoid a Google penalty.

The link removal process is easy, and you can do it from the same screen. Semrush provides built-in templates to contact domain owners to remove backlinks manually, and it will also generate a disavow file to submit to Google. If you are not removing these toxic backlinks, they will affect your organic traffic and totally hide your pages from search engine results.

14. Find new advertisement opportunities

Advertisement is another way to promote your pages and skyrocket website traffic. If you decide to create ads, the first thing to do is to examine what your competitor is doing. Analyze their marketing strategies, view ads, and collect PPC keywords to design a unique marketing plan for your business.

Sign in to Semrush and open their Advertising toolkit. Enter your competitor’s domain name to spy on their promotions. You will see various details, including the following,

• Total ads run by the competitor
• Target audience (gender, age group, interests)
• Sample ads
• List of publishers
• Ads by countries, by device types
• Ad types
• Landing pages
• Paid search positions
• PPC keywords
• Many more

This information will help you understand which keywords your competitor is targeting, which product they are promoting most, in which countries, etc. You can evaluate the results of the ads by checking the traffic on their landing pages. If you have similar content or products, apply a custom approach in advertising and attract more customers.

15. Create and optimize social media ads

Semrush has an Ads Launch Assistant tool to create and optimize your marketing campaigns using AI technology.

Enter your URL, and it will generate some sample ads with headlines, Call To Actions, etc.. Select where you want to run ads- Google or Facebook. Set a target location, language, and add your goals. Semrush automatically generates ad titles, descriptions, and suggests the best keywords to maximize your ad reachability.

Semrush’s centralized dashboard allows you to create ads, monitor performance, and test different ad variations or placements from one place. Their AI assistant saves your time and helps you craft compelling ad copies in a few clicks.

Click here to activate a 7-day free trial on Semrush and skyrocket your website traffic in different ways

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