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Looking for Semrush pricing details? This blog post breaks down all Semrush plans in simple words. Learn what features you get in each plan and how to choose the right one for your needs.
Semrush is a top SEO and marketing platform. It offers different toolkits for different goals:
Read this guide to compare Semrush plans, see what’s included, and make a smart choice for your business.
Which Semrush Toolkit Should You Buy?
What is Semrush?
Semrush is the #1 SEO platform to discover new opportunities, optimize content, market products, and boost conversions. It will tell you what keywords will bring more traffic to your pages, how to generate SEO-friendly articles, optimize content with relevant metadata, and promote them on leading social sites on schedule.
Track competitors to detect their money-making pages and most selling products, monitor backlinks, and outrank them with better content and qualitative backlinks.
Semrush also allows you to hire niche writers to craft compelling articles based on your keywords. If you are unfamiliar with a topic, this is the best way to get high-quality content at affordable rates- straight from your Semrush account.
Key Features
Rating
Pricing
Separate pricing for various Toolkits
Do you want to explore various Semrush Toolkits in detail?
Let us start.
What are Semrush Toolkits?
Semrush toolkits are groups of SEO and marketing tools organized by purpose. Each toolkit helps you handle a specific part of online growth—like SEO, content, ads, competitor analysis, AI, or social media.
SEO Toolkit
Semrush SEO Toolkit is a set of tools that help you improve your website’s search rankings. You can find the best keywords, study your competitors, and check your backlinks. It also lets you audit your site to fix errors that hurt your traffic.
You can track your rankings over time and see which pages perform well.
SEO Toolkit is great for bloggers, marketers, and businesses that want more traffic from search engines.
SEO Toolkit includes these tools →
Here’s a simple comparison of Semrush SEO Toolkit pricing plans:
| Pro | Guru | Business |
|---|---|---|
| Domain & Keyword Analytics (3000 reports per day) | Domain & Keyword Analytics (5000 reports per day) | Domain & Keyword Analytics (10,000 reports per day) |
| 5 website projects | 15 website projects | 40 website projects |
| Keyword tracking (500 keywords) | Keyword tracking (1500 keywords) | Keyword tracking (5000 keywords) |
| 1,00,000 pages to crawl per month (Site audit) | 3,00,000 pages to crawl per month (Site audit) | 1,000,000 pages to crawl per month (Site audit) |
| 20k pages to crawl per project (Site audit) | 20k pages to crawl per project (Site audit) | 1,00,000 pages to crawl per project (Site audit) |
| 500 SEO idea units per month | 800 SEO idea units per month | 2000 SEO idea units per month |
| No keyword cannibalization report | Keyword cannibalization report | Keyword cannibalization report |
| No ChatGPT search tracking | ChatGPT search tracking | ChatGPT search tracking |
| No historical data | Historical data | Historical data |
| All SEO tools | All SEO tools | All SEO tools |
| $117.33/mo | $208.33/mo | $416.66/mo |
The Pro plan is best for bloggers and startups. It comes with domain analytics, keyword research, backlink analysis, and SEO audit features. You can generate up to 3000 daily analytics (domain & keyword) reports and 10,000 results per report. Semrush allows Pro users to crawl 20,000 pages per project (Site audit)and a maximum of 1,00,000 pages per month.
Upgrade to the Guru plan if you want to extend limits and access historical data about competitor websites. It lets you add up to 15 website projects with full access to the content marketing platform, keyword cannibalization reports, and multi-location/device tracking abilities.
Guru plan users can generate 5,000 reports daily with 30,000 results per report. Thus, it will open more keywords and growth opportunities for you. This plan also allows you to audit 3,00,000 pages per month for SEO audit.
The Business plan is best for businesses and agencies, as the name indicates. It gives you more freedom to access data and download reports. As a Business plan user, you can download 10,000 analytics reports daily with 50,000 results per report. It also allows you to create white-label reports and share them with clients with or without editing access.
You can set unlimited targets for projects in this plan to track your website’s visibility across various locations, devices, and languages.
AI Toolkit
Semrush AI helps brands learn how they appear in AI-powered search tools like ChatGPT, Gemini, or Perplexity. It shows your AI Share of Voice—how often your brand is mentioned compared to competitors—and tracks sentiment, whether mentions are positive, neutral, or negative.
You can also view people’s questions about your brand and where competitors appear for those prompts. That helps you spot content gaps and search trends from AI queries.
The toolkit gives you actionable insights—like suggestions to improve messaging, content strategy, or marketing focus based on AI search behavior.
You can compare your brand’s visibility on different platforms and see how sentiment shifts across ChatGPT, Gemini, and other AI engines. The dashboard includes interactive charts for visibility trends, sentiment breakdowns, and prompt-level queries. It updates weekly to stay fresh.
AI Toolkit includes these tools →
At $99/month per domain, this toolkit is aimed at marketing teams, agencies, or business leaders who want to stay visible in AI search responses. No free trial, but Semrush offers a demo report you can try before subscribing.
Traffic & Market Toolkit
Traffic & Market Toolkit from Semrush shows how people find and interact with websites. It helps you learn where your traffic comes from, what visitors do, and how your site compares to others in your niche. This is useful for businesses, marketers, and agencies who want to track online performance and stay ahead of competitors.
The toolkit shows direct, search, social, referral, and paid traffic sources. You can check traffic trends, visitor journeys, and audience behavior. It also gives you access to data about competitors—what channels they use, which countries bring them the most traffic, and how their visitors behave.
One helpful feature is the Market Explorer. It shows how different websites perform in a specific industry. You can find top players, track rising sites, and explore traffic shares. This helps in planning better strategies.
Another tool, Traffic Analytics, shows visitor numbers, bounce rates, session time, and more. It breaks data into desktop and mobile usage. You can also track trends over time.
The Regional Trends tool shows traffic changes by location if you’re targeting a region. You can even spot growing markets or new competition.
Traffic & Market Toolkit includes these tools →
Traffic & Market (.Trends) Toolkit costs $289 per month. You will get all competitor analysis tools in this plan with historical data from 190+ countries. It allows you to compare up to 100 competitors and generate PDF reports for evaluation.
Local Toolkit
Semrush Local Toolkit helps businesses improve their visibility in local search results. It’s made for stores, clinics, agencies, restaurants, or companies that want to attract nearby customers. The tools help you manage listings, monitor reviews, and boost your presence on local maps and directories.
One key feature is the Listing Management tool. It lets you simultaneously add your business info—like name, address, phone number, and hours—to many platforms. This includes Google, Facebook, Bing, Yelp, and dozens of others. Keeping your info consistent across these sites helps your rankings and avoids confusion.
Another helpful tool is Review Management. It tracks customer reviews from different platforms in one place. You can reply to reviews quickly, understand how people feel about your service, and improve based on real feedback.
The Local Rankings feature shows how your business ranks for different keywords in your area. You can track changes and find what works.
There’s also Heatmap Reporting, which shows how visible your business is in specific spots on the map. This helps you find areas with high or low reach.
Semrush Local Toolkit is ideal for small and medium-sized businesses that rely on foot traffic or local leads.
Local Toolkit includes these tools →
Here’s a simple comparison of Semrush Local Toolkit pricing plans:
| Base | Pro |
|---|---|
| 30 AI auto-replies (monthly) | 1000 AI auto-replies (monthly) |
| Review update frequency (6 hours) | Review update frequency (hourly) |
| 5 competitors (Review Analytics) | 10 competitors (Review Analytics) |
| No Listing Management | Listing Management |
| No business directory reviews | Business directory reviews |
| All other features | All other features |
| $30/mo | $60/mo |
The Base plan comes with 375 Map Rank Tracker credits and basic local SEO features. It costs $30 per month with an annual subscription. To get full Local SEO Toolkit features, you should upgrade to the Pro plan for $60 per month. It covers automated info distribution to local directories, sync, team management, etc.
Pro users can view your customer reviews on popular online directories and respond to them. Semrush also offers a custom Business plan with extended credits and limits.
Content Toolkit
Semrush Content Toolkit helps you plan, write, and improve content that brings traffic. It is useful for bloggers, content writers, agencies, and marketers. You can use it to find content ideas, create outlines, and check if your writing is good for search engines.
Topic Finder gives you fresh content ideas. You enter a keyword, and it shows related topics, headlines, and questions people ask online. This helps you find what your audience is looking for. You won’t run out of ideas. It’s helpful for blog planning and content calendars.
SEO Brief Generator creates a detailed writing guide in seconds. Just type a topic or keyword. The tool collects data from top pages on Google. It suggests headings, subheadings, keywords, questions to answer, and more. This helps writers know what to include in their article. It saves time on research.
Content Optimizer checks your content quality. It gives tips to improve SEO and readability. It looks at keyword usage, paragraph length, title tags, and more. You can see how your content compares with competitors. The tool helps you improve your draft before publishing.
There’s also an AI Article Generator, which helps you write faster using AI suggestions. The Content Toolkit is great for improving your writing and ranking on Google with less guesswork.
Together, these tools make writing easier. You get clear steps to plan, write, and optimize your content. Finally, it will lead to better rankings and more traffic to your site.
Content Toolkit includes these tools →
Semrush Content Toolkit is priced at $60 per month. It lets you generate 10,000 articles and 5 SEO Boosts per month.
Social Toolkit
Semrush Social Toolkit is a set of tools that help you manage and grow your social media. You can use it to plan posts, track performance, and watch what others are doing.
The Social Poster allows you to schedule posts on platforms like Facebook, Instagram, LinkedIn, Pinterest, and X (Twitter). You can create posts for all accounts from one place. It saves your marketing time and keeps your schedule organized.
The Social Tracker shows how your pages are performing. You can see followers, likes, shares, and engagement. It also compares your accounts with those of your competitors. This helps you know what works and what doesn’t.
The Social Inbox lets you reply to messages and comments without logging in to each platform. It keeps everything in one place.
Semrush Social also includes a Social Analytics tool. It gives reports and charts on your performance. You can see what types of posts get the most attention. This helps you plan better content.
Overall, the Social Toolkit is helpful for bloggers, businesses, and marketers. It helps you automate social media promotions and grow your traffic.
Social Toolkit includes these tools →
Have a close look at the Semrush Social Toolkit plans,
| Base | Pro | Business |
|---|---|---|
| 5 social media posts for posting | 10 social media posts for posting | 10 social media posts for posting |
| 50 scheduled posts (monthly) | Unlimited scheduled posts | Unlimited scheduled posts |
| 10 social media profiles for monitoring | 20 social media profiles for monitoring | 20 social media profiles for monitoring |
| 50 AI content generations (monthly) | Unlimited AI content generations | Unlimited AI content generations |
| No influencer analytics | No influencer analytics | Influencer analytics |
| No media monitoring | No media monitoring | Media monitoring |
| No competitor research | No competitor research | Competitor research (add-on) |
| $20/mo | $40/mo | $250/mo |
If you are a beginner, the Base is enough for you. It lets you schedule content on 5 social media profiles for $20 per month. To add more accounts and schedule unlimited content, pick the Pro plan. It supports scheduling content on 10 social accounts with unlimited AI generations and many other features.
Businesses and agencies can go with the Business plan. It comes with influencer analytics, keyword monitoring, tracking brand mentions, etc. This plan costs $250 per month. You can add more team members and enable even Pro reports in all these plans through add-ons.
Advertising Toolkit
Semrush Social Advertising Toolkit helps you run better ads on social media. It supports platforms like Google and Meta. You can plan, create, and test ads from one place.
Ads Launch Assistant helps you set up and run ads on platforms like Google and Meta. You can create ads, choose your audience, and set budgets. It keeps everything in one place.
Advertising Research shows what ads your competitors are running. You can see the text, images, and platforms they use. This gives you ideas and helps you stay ahead.
Ads History stores past ad data. You can check what worked before and avoid repeating mistakes. It helps you track progress over time.
PLA Research (Product Listing Ads) is helpful for online stores. It shows how products appear in paid search results. You can analyze pricing, titles, and visibility.
PPC Keyword Tool helps plan paid campaigns. You can find the best keywords, group them, and remove bad ones. This enables you to save money on clicks.
AdClarity gives insights into ad strategies from top brands. You can learn about their placements, budgets, and networks. This helps improve your ad planning.
Together, these tools make social advertising easier, faster, and more effective for businesses and marketers.
Advertising Toolkit includes these tools →
Have a close look at the Semrush Advertising Toolkit plans,
| Base | Pro |
|---|---|
| No AdClarity | AdClarity |
| All competitor ads | |
| Unlimited access to competitor landing pages | |
| All other features | All other features |
| $99/mo | $220/mo |
The pricing for Semrush’s Advertising Toolkit starts at $99 per month. However, it misses real-time statistics of your competitor’s ads and access to their landing pages. For that, you should upgrade to the Pro plan. It costs $220 per month.
Key Features of Semrush
Have a look at the some key features of Semrush,
1. Keyword Research
Keyword research helps you reveal trending, low-competition, and high paying keywords in any niche. It is useful to identify all matcking keywords to bring traffic from search results.
Semrush provides in-depth metrics for your main keyword. It includes keyword difficulty, global search volume, competitive density, CPC rate, and many others. So you can quickly know whether the chosen keyword is profitable and easy to rank.
Monitor search trends and search volume in your target locations to analyze the keyword popularity. Semrush organizes results in different sections, so you can find a keyword type like question keywords easily.
Scroll down to the bottom to view web pages ranking for the keyword in the top 100 positions, along with their number of backlinks, referred domains, search traffic, etc. Open them one by one to get full metrics such as organic keywords in the content, their main competitors, position changes, etc.
Semrush’s Keyword Magic Tool lets you find high-paying, less competitive keywords in simple steps. By default, it shows metrics from US searches. If your target audience resides in another location, don’t forget to change the database source at the top.
Apply filters to discover keywords by their search volume, Keyword Difficulty, and CPC rate. The lower Keyword Difficulty rate helps you to find easy-to-rank keywords, and a higher CPC rate is useful to detect high-paying AdSense keywords.
There is a small box on the left side of the keyword results. It lets you head to certain subtopics easily. For instance, we searched for ‘SEO audit’ in this example. If you want to detect keywords that have ‘free’ with them (‘free SEO audit’ or related phrases), click on ‘Free’ from the left side box, and Semrush will display all matching keywords instantly.
âž¡ Available in SEO Toolkit
2. Traffic Analytics
Traffic Analytics shows estimated website traffic and visitor behavior for any domain. It’s part of Semrush’s Traffic & Market (.Trends) Toolkit, not included in standard plans. It draws from millions of clickstream records and AI to give accurate traffic insights, not just SEO data.
Find how many visits and the number of unique visitors your target website gets. Uncover statistics such as how much time they spend on a site, how many pages they open in each visit, and what the bounce rate is, etc.
Check desktop and mobile performance, and track engagement over time. Compare multiple domains side by side to analyze their traffic from direct, referral, organic search, paid search, social, email, and display ads. This helps you spot which traffic channel works best and design a customized marketing plan for your site.
Scroll down to Traffic Journey to identify where users came from and where they go next. Semrush can also show your traffic volume by country and region. So, you can quickly know the strong and weak markets for your business.
âž¡ Available in Traffic & Market ToolkitÂ
3. Backlink Analysis
Backlink analysis is a key part your SEO strategy. It gives a clear picture of any website’s backlink profile. Find your competitor’s new and lost domains, referring domains, anchors, backlink types, top countries, and top pages based on the number of backlinks.
You will know from which page your competitor got backlinks and with what anchor text. Prepare better content than your competitor has, contact those referring domains, and ask them politely to replace the old link with yours. It is a legal method of stealing backlinks from competitors to rank higher in SERPS.
Add more competitors on top to compare two or more competitors at a time. Thus, you can quickly find a gap between your site and competitors, then create content and backlinks accordingly.
âž¡ Available in SEO Toolkit
4. Competitor Analysis
Competitor analysis is an important step in traffic domination. Spy on competitors to get ideas about their content creation, marketing, and link-building strategies.
Semrush has the largest analytics database with more than 808M domains, 142 geo databases, 43T backlinks, and 26.1B keywords. It also crawls 25B URLS every day. So you will get any kind of data with the latest updates on Semrush.
Enter a domain name to discover its top ranking keywords, pages, position changes, and ranking trends. Shift to the Keyword Gap tool to compare the competitor’s domain with yours and identify new content creation opportunities.
Semrush’s Traffic & Market Toolkit contains more tools to keep an eye on competitors and redesign your SEO campaigns accordingly.
âž¡ Available in SEO Toolkit
5. AI Article Generator
AI Article Generator is a feature within the Semrush Content Toolkit. It uses AI combined with real-time Semrush data to produce complete article drafts in quick moments.Â
Choose a topic or use one from the Semrush Keyword Magic Tool or the Topic Finder. Fill in basic info like title, keywords, word count, and tone. Pick a voice that matches your brand. Toggle SEO Boost for deeper keyword insight.
It will generate a unique, SEO-friendly article in seconds. Use the built-in editor to tweak sections. Manually edit or rewrite, expand, or simplify text with AI.
Semrush uses real-time data to collect keywords and information. SEO Boost will unlock more SERP insights to increase your ranking positions and search traffic.
AI Article Generator is a great tool to overcome writer’s block and publish a competitive article on any topic for your target audience. It will integrate all related keywords in your content naturally and write in your brand voice.Â
âž¡ Available in Content Toolkit
6. SEO Audit
Site audit uncovers complex SEO mistakes that may affect your content visibility and search traffic. Semrush scans your site on schedule and tell you if it is healthy or need attention.
You will get insights to duplicate title tags, broken links, uncompressed scripts, and redirections. Sometimes, your URLs might blocked from indexing through Robot.txt. Semrush’s Site audit will cover them all. Follow on-screen suggestions to fix issues and regain your organic traffic.
âž¡ Available in SEO Toolkit
7. Advertising Research
Advertising Research helps you uncover competitor ad strategies. It will show keywords your competitor bids on, estimated CPC, paid traffic, and ranking trends over time. So you can quickly spot high-value terms they use and traffic they receive from paid ads.Â
Head to the Positions tab to track ranking positions of their paid keywords, search volume, landing page URL, and so on. Semrush’s Advertising Toolkit is a great tool to discover any website’s PPC strategies, monitor ranking changes, and view ad copies across platforms.
The ad copies cover actual ad headlines, descriptions, and CTAs used by competitors. Open Competitors tab to see rival domains targeting the same paid keywords. It will show their ad traffic, estimated ad spend, competition level, total spend, etc.
Analyze your competitor’s paid traffic trends to find out how it works for them. Semrush will reveal keyword gaps and give you clear data on spend estimates and campaign shifts. Use these insights to write better ads, refine your targeting, and manage your ad spend more effectively.
âž¡ Available in Advertising Toolkit
Read Semrush Review: Is It the Best SEO Tool?
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Summary
Semrush is all-in-one marketing platform for businesses and blogs. It comes with SEO, competitor analysys, content marketing, and advertising abilities.
Key Features
- Keyword research
- Backlink audit
- Traffic analysis
- PPC research
- AI content writer
- Local SEO
- Social media management
- More…
Pricing
Indivicual pricing for Toolkits
