Is Snapchat Still Good for Business? Here’s the Real Answer

Is Snapchat still a smart choice for businesses in 2025? Many people think Snapchat is only for selfies and filters. But you might miss out on something powerful if you’re a business owner or marketer.

Snapchat has over 450 million daily active users as of July 2025. Most of them are Gen Z and younger millennials. They love short, visual content and engage more with brands than you might expect.

In this guide, I’ll walk you through everything you need to know to decide if Snapchat is still worth it for your business. I’ll also show you how to set up your Snapchat business profile, use Snapchat for business growth, and tap into its ad tools.

Let’s dive in.

Is Snapchat for Business Still Relevant in 2025?

Snapchat is not what it used to be; it has changed a lot. It is not just a platform for disappearing messages. In 2025, it has become a complete content and advertising platform that gives businesses unique ways to connect with users.

Here’s why it’s still relevant:

• 450M+ daily users worldwide
• 60% of users create content daily
• Gen Z uses it as their main communication tool
• 80%+ of users engage with AR (augmented reality) daily
• Brands are seeing higher ROI on Snapchat ads than ever before

If your target audience is under 35, Snapchat is a goldmine.

Who Uses Snapchat in 2025?

Snapchat’s core audience is young and smartphone enthusiasts. They are fond of new technologies, keen to test new tools, and do experiments. Most users are between the ages of 13 and 34. They prefer personal and authentic content, not polished items.

Here’s what matters:

• 60% of Gen Z prefer Snapchat over TikTok for private sharing
• Users open Snapchat 30+ times per day
• They use it for messaging, entertainment, and shopping

So, if you’re a brand that targets younger people with visual content, Snapchat can help you stand out.

What’s New on Snapchat for Business in 2025?

Snapchat has added a ton of features for businesses. Here are the most useful ones this year:

• Public Profiles: Business profiles on Snapchat. People can find you, follow you, and see your saved content anytime.
• Public Stories: Powerful tools to showcase products for the next 24 hours.
• Snapchat+: Premium subscription service to get access to exclusive tools and pre-release features (Exclusive badge, instant Snap streaks, priority replies, story timer, etc).
• Snapchat Insights: Learn how your content is doing. You can track views, watch time, and how people interact with your stories and ads.
• Snapcode: A digital QR code for your business. People can scan it with Snapchat to find your profile, website, or special lens instantly.
• Snap Ads: Short vertical videos that appear between stories. They help businesses reach users without interrupting the flow.
• Snapchat Lenses: Add animated effects to real life using your camera. Businesses use them to let people try products in a fun and playful way.
• Sponsored Lenses: Turn your product or brand into a fun camera effect. People can interact with it, try it, and share it with friends.
• Snap Map for Businesses: Your business location can show up when users explore nearby places.
• Geofilters: special overlays that show up based on location. Businesses use them at events or stores to boost local visibility.
• Snapchat My AI: An AI chatbot that helps users discover brands and content.

These tools make it easier than ever to reach the right people and track your results.

Setting Up a Snapchat Business Profile

Before you use Snapchat for business, you need a proper profile.

Here’s how:

1. Go to Snapchat Business Manager.
2. Sign in or create a new account.
   • Set up your Business Profile: Add your logo
   • Include a short bio
   • Add a website link
   • Connect your store (if e-commerce)

This profile is your brand hub on Snapchat. It lets users follow you, view your content, and shop directly.t. It lets users follow you, view your content, and shop directly.

How to Use Snapchat for Business in 2025

There are many ways to use Snapchat for business. Let’s go through them step-by-step:

1. Share Daily Stories

Stories are Snapchat’s heartbeat. They appear at the top of your followers’ feeds and get seen quickly.

Use them to share real moments from your business. Show what happens behind the scenes. Give followers a peek into your workspace or your team’s day.

Launch a new product? Post a story. Got happy customer feedback? Please share it with a quick snap.

Your posts should be fresh in the minds of your followers. Keep each story short and to the point. Use catchy captions, emojis, stickers, or ask questions to make them more interesting.

Try to post at least one story every day. This shows that your business is alive and kicking. Over time, daily stories can turn casual viewers into loyal customers.

2. Create AR Lenses

Snapchat lenses use augmented reality to add digital effects to the real world. These effects appear on users’ faces, bodies, or surroundings.

Businesses can create their own branded AR lenses. You can let people try on sunglasses, see how a sofa fits in their room, or wear a virtual hat with your logo.

Example: A makeup brand lets users try new lipstick shades using their front camera.

AR lenses make your brand more fun and interactive. People love using them and sharing them with friends.

This spreads your brand naturally. Every share becomes free promotion.
You can create lenses using Snapchat’s Lens Studio. It has templates and tools to guide you through the process.

Keep your lenses playful and easy to use. That’s what makes them go viral.

3. Use Spotlight for Organic Reach

Spotlight is Snapchat’s short video section. It’s where users go to watch trending clips from other users.

You can post short, vertical videos here without spending on ads. If your video gets attention, Snapchat will show it to more people.

Use Spotlight to share funny moments, behind-the-scenes clips, tips, or quick demos. Keep your videos under 60 seconds.

Good lighting, clear visuals, and fun edits help your videos stand out.
There’s no need for fancy cameras. Use your phone, shoot in vertical mode, and keep it real.

Hashtags help too. Add keywords your audience is searching for.
Spotlight is great if you want to grow your reach without a budget. It’s free exposure for your brand.

And if a video goes viral, it could bring thousands of new viewers to your profile.

4. Run Snap Ads

Snap Ads are short, full-screen video ads that appear between content on Snapchat. They let businesses show off their products or message in a fun, fast way. You can run story ads, collection ads, or dynamic product ads.

Add links, app installs, or product catalogs to these ads. Users can swipe up to take action without leaving the app.

Snap Ads lets you target audience by their demographics, interests, and behaviors.

Ad tips:

• Use vertical video
• Keep it under 6 seconds
• Include a clear call-to-action (Swipe Up, Learn More)
• Use eye-catching visuals and sounds
• Add your brand logo

5. Chat Directly with Customers

Snapchat is more than a content platform—it’s also a messaging app. You can talk directly with your followers in real-time.

If someone replies to your Story or sends you a message, respond quickly. Quick replies build trust and show you’re paying attention.

Use chat to answer product questions, handle minor issues, or even send thank-you messages. People appreciate businesses that treat them like friends—not just buyers.

You can also offer special deals or limited-time offers through chat. It makes your audience feel like insiders.

Direct messaging helps humanize your brand. It turns followers into loyal customers.

Pros and Cons of Snapchat for Business

Snapchat has some big wins for businesses. But it also comes with a few drawbacks.

Before you dive in, it’s smart to look at both sides. This way, you’ll know if it fits your brand goals.

Pros

• Young, highly engaged audience
• Less competition than Instagram or TikTok
• AR features are unique and fun
• Low-cost ad options
• Users love authentic, unfiltered content

Cons

• Limited visibility for new accounts
• Short-lived content needs constant updates
• Not ideal for older audiences
• Fewer e-commerce tools than Meta or Google

Snapchat Ads: What Works in 2025

Snapchat ads have changed a lot in 2025. The best ads today are quick, visual, and made for mobile.

If you want real results, you need to know what kind of ads actually work. This section shows you what’s getting attention—and what’s not.

If you’re ready to invest in Snapchat Ads, here’s what’s working now:

• Dynamic Product Ads: Automatically show users products they’ve viewed.
• AR Lenses + Ads: Boosts engagement and fun.
• Collection Ads: Display multiple products in one swipeable ad.
• Story Ads: Insert your brand into Snapchat’s Discover section.

Successful ads usually include:

• Bold visuals
• Fast movement
• Clear brand logo
• Strong call-to-action

Snapchat vs TikTok vs Instagram Reels

There are many platforms for short videos. But each one works differently.

Snapchat, TikTok, and Instagram Reels all offer unique tools for brands.
If you’re not sure which to choose, this section will help you compare.

Have a quick look at the key characteristics,

Feature	Snapchat	TikTok	Instagram Reels
Main Audience	Gen Z	Gen Z + Gen Alpha	Millennials + Gen Z
Best For	AR & messaging	Viral videos	Shopping + branding
Organic Reach	Medium	High	Low
Ad Tools	Strong	Growing	Very strong
Lifespan of Content	Short	Long	Medium

Snapchat is best if your goal is direct engagement and storytelling with a younger audience.

Final Verdict: Is Snapchat Still Worth It for Business?

Snapchat may not be for every business. But if your customers are young and love quick, visual content—it’s a smart move.

The platform lets you connect in a fun, personal way. You can use AR, stories, and chats to build real relationships. Ads are simple and don’t cost much to test.

Yes, it takes effort to stay active. But the rewards can be big if you stay consistent. Snapchat is still very much alive in 2025.

And for the right business, it’s worth the time. Start small, stay real, and see where it goes.

Here’s a quick checklist:

• Your audience is under 35
• You have a product or message that looks good in a short video or AR
• You want less ad competition and lower costs

If that sounds like your business, Snapchat is still very much worth it.

Final Tips for Using Snapchat for Business

• Post consistently (at least 3–5 times/week)
• Keep it real—Snapchat rewards unpolished content
• Use AR tools to stand out
• Test ads with small budgets first
• Engage in DMs and comments

Snapchat might not be the loudest platform anymore, but it’s a hidden gem for the right brand.

Try it out. You might be surprised by the results.

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