Semrush is our favorite tool for SEO and content marketing. But do you know that it is also best for social media scheduling?
Yes, you read it right. Semrush is a great tool for social media marketing as well. It can schedule and automatically recycle social media posts on your profiles and pages. Thus, it helps you attract more audience and ensure regular page traffic.
Facebook, Twitter, Pinterest, and LinkedIn are the best places to market your products and increase sales. Your campaign’s success depends on factors such as audience strength, content reachability, and user clicks. So you must share content during peak times when most people are active.
The peak times differ across the US, Asia, Europe, and Australia, and between Facebook and others. As a marketer, you know how laborious it is to publish a post at different times for each network. However, it will be easier with a social media management tool like Semrush Social.
Today, we’ll review Semrush Social and tell you how to automate your social media promotions with Semrush.
| Disclosure: Your support helps keep the site running! We earn a referral fee for some of the services we recommend on this page. |
What is Semrush Social?
Semrush Social is a social media toolkit from Semrush. It lets you schedule and monitor content, track performance, and spy on competitors’ social strategies from one place.
Find out what types of content your audience likes and identify the top-performing posts on each channel. You can add team members with access rates and easily share performance with non-Semrush users.
No Semrush SEO subscription is needed to use Semrush Social and automate your campaigns.
Semrush’s social media toolkit covers the following,
Semrush Social Pricing
Semrush Social offers three plans: Base, Pro, and Business.
Base ($20/mo)
- 5 social media profiles for posting
- 10 social media profiles for competitor tracking
- 50 posts per month
- 30 AI text, image, and video generations
Pro ($40/mo)
- 10 social media profiles for posting
- 20 social media profiles for competitor tracking
- Unlimited posts per month
- Unlimited AI text, image, and video generations
Business ($250/mo)
- All Pro features, plus:
- Influencer analytics
- Keyword monitoring
- Sentiment analysis
Semrush Social’s Basic plan starts at $20/mo with an annual subscription. It lets you connect 5 social media accounts to schedule campaigns. To add more profiles, you should upgrade to the Pro plan.
Click here to visit Semrush and choose a subscription plan to increase your search & social media traffic (7-day free trial)
Semrush is an all-in-one platform for SEO, social media marketing, competitor analysis, content marketing, Local SEO, Advertising research, and AI. They are available in individual toolkits, and you need separate subscriptions to access them.
Semrush Social Review
Semrush is a great place to schedule and recycle your social media posts. It analyzes your network activity and suggests the best time to post.
You can monitor social campaigns to identify which posts work best and when to post them to drive maximum engagement. Competitor analysis is another advantage. Semrush can uncover your competitors’ marketing strategies and display their most popular posts. Track audience growth, monitor industry trends, and analyze hashtags to customize your upcoming campaigns.
Add team members to manage your social media accounts and posts- no need to share your login credentials. Share your campaign reports with clients easily, even though they don’t have a Semrush subscription.
Semrush is a powerful social media management tool for businesses, blogs, and SEO agencies.
Allrounder Platform
Semrush is not only a social media marketing tool. It can help you find the best keywords to increase your website traffic, optimize your content, and monitor competitors’ strategies to create new content, build backlinks, and more.
No business can succeed without proper keyword research and link-building strategies. Semrush is the best SEO tool on the market. If you have a Semrush subscription (starting at $165.17/mo), you don’t need to subscribe to another social media tool to automate promotions.
All social networks
Semrush supports all major social platforms for scheduling and monitoring content. You can run campaigns on Facebook pages, X, Instagram, Pinterest, LinkedIn, TikTok, and Google Business at a custom schedule.
Find what social sites bring traffic to competitors’ pages using Semrush’s traffic analytics. Semrush suggests the peak times for sharing content on each network. Prepare effective marketing plans to improve your content reachability and create schedules accordingly.
Content recycling
Do you have evergreen content that needs to be shared on social sites again and again? Semrush allows you to automatically recycle content at regular intervals.
In the post composer, set how many times you want to reshare the content in the next xx weeks or months. Semrush will do the rest. It will republish your post on your schedule and drive more social media traffic, even when you are sleeping.
AI assistant
Semrush has a built-in AI assistant to save your time. It lets you generate unlimited AI content, images, and videos based on your description.
Get personalized content ideas, monitor current trends, and insert relevant hashtags to boost conversions. You can also generate royalty-free images and videos with AI technology.
Instagram scheduling
Semrush Social lets you schedule Instagram posts, stories, and reels from a single dashboard.
It provides a visual grid preview so you can make sure your profile aesthetic is consistent before hitting publish. You can also utilize the built-in AI assistant to generate trending hashtags and engaging captions based on Instagram’s algorithm.
The platform supports direct publishing, meaning you don’t have to rely on mobile notifications to display your content in real time.
By planning your feed weeks in advance, you can maintain a consistent presence, drive more engagement, and focus on community engagement rather than manual posting tasks.
Analytics
Semrush is packed with social media analytics and competitor analysis tools. While creating posts, it will suggest when you schedule them to maximize visibility and get more user clicks.
Head to analytics to monitor post engagements and fan responses. It will tell you which hashtags drive the most visits and which are your most popular campaigns, so you can repurpose them to boost traffic.
Content insights
Think of this as a report card for your posts. Instead of just looking at “likes,” this tool helps you understand why some posts do better than others.
You can label your posts (like “Tips” or “Promotions”) to see which topics your audience actually cares about. It takes the guesswork out of social media by showing you exactly which content—like videos versus photos—you should create more of to keep your followers happy.
Track competitors
In today’s competitive world, knowing your rivals’ moves is just as important as managing your own. Semrush Social’s Tracker tool allows you to benchmark your performance against up to 100 competitors across multiple platforms.
You will get deep insights into their posting frequency, engagement rates, and top-performing content. By analyzing their strategies, you can identify market gaps and white space for your own brand.
Semrush also provides a “Social Share of Voice” metric that helps you understand how much of the online conversation you actually own compared to others.
This data-driven approach removes the guesswork from your strategy, allowing you to replicate successful tactics and avoid the pitfalls your competitors have already encountered.
Influencer Analytics
Finding the right person to promote your brand can be daunting. This tool works like a search engine, helping you find popular creators on TikTok, Instagram, and YouTube.
Semrush Social doesn’t just show you how many followers they have; it also looks deeper to see if their fans are real and how engaged they are.
This tool even helps you track what your competitors are doing with influencers, so you can spend your budget on people who can help your business grow.
Media Monitoring
This is like having a 24/7 security guard for your brand’s reputation. It listens to what people are saying about you across the internet—not just on social media, but also on blogs and news sites.
Semrush Social uses smart technology to tell you whether the conversation’s “vibe” is positive or negative. This way, you can quickly thank happy customers or fix a problem before it turns into a big headache. It’s a simple way to stay on top of your brand’s image.
Team management
If you are running a business or a marketing agency, you may need to add team members to create posts and manage social accounts. Luckily, Semrush allows you to add users without sharing your login details.
Members can create posts and send them for your approval with a simple link. You should click the link to verify and approve posts. You can also share performance reports with clients straight from the Semrush dashboard.
UTM builder
Understanding exactly where your traffic is coming from is essential for calculating ROI. Semrush Social includes an integrated UTM builder that automatically attaches tracking parameters to each link you share.
This ensures that when a user clicks through to your website, Google Analytics can pinpoint the specific campaign, social platform, and individual post that led to the visit. It also helps you to see which social channels are actually converting, allowing you to allocate your budget and energy more effectively.
RSS feeds
Content curation is a powerful way to find the latest, relevant content in your niche. RSS feed integration in Semrush Social turns the platform into a content discovery engine.
Add your favorite industry blogs, news sites, or even your own website’s feed to automatically detect the latest articles. Once Semrush detects a new piece of content, you can easily share it across your social channels.
This feature ensures that your followers get the latest industry news earliest, boosting your social media credibility and authority.
Final thoughts
Semrush is one of the best social media management platforms. Unlike other marketing tools, it comes with everything you need to increase traffic and grow your business.
Do keyword research, craft SEO-friendly content with an SEO writing assistant, spy on competitors’ strategies, and promote content on your schedule. It can also generate viral social media posts, images, and videos using Artificial Intelligence. You can automate campaigns on all leading social sites on a custom schedule.
They have premium support and a 7-day free trial on all subscription plans.
Click here to visit Semrush and choose a subscription plan to increase your traffic and search rankings
How to Schedule Social Media Content with Semrush?
Follow these steps to create, schedule, and recycle social media posts using Semrush.
Step 1: Sign in to your Semrush first. Scroll down through the left pane to locate the Social Media toolkit. Expand the menu to view and visit the Social Media Dashboard.
Click ‘New Project’ from the top-right corner of your screen.
A pop-up box will appear like this,
Enter your domain and project names to create a project. On the next screen, you will see options to connect various social networks to schedule and track. Add profiles where you want to schedule content.
Then, you will see an option to schedule a post. Alternatively, you can visit the Social Media menu on the left sidebar and open the Social Media Poster to create posts.
Step 2: Now you can schedule the content. On the post editor, enter your message or link to share. Add relevant hashtags to reach visitors interested in a specific topic.
Select profiles and pages from the top. Semrush automatically converts your long URLs into Bitly links to add a professional touch and track link clicks (except on Pinterest). It will display a post preview on the right to show how your content will appear on each network. Add emojis and GIF files or upload custom images if needed.
Semrush allows you to publish posts in four ways: post now, schedule, add to queue, and publish regularly. Choose a date and time to schedule your content. On the right, analyzing previous statistics shows how many of your social media fans are likely to go online each time. Pick a time that works for you to boost your content exposure and user engagement.
When you’re finished, click on Schedule to save your content. Semrush can share and recycle your content on connected accounts at frequent intervals.
How to Recycle Social Media Posts with Semrush?
Content recycling helps you divert regular social media traffic to your pages. Semrush automatically shares content on connected pages at your chosen time.
For that, move to the Publish regularly tab on the same screen.
Set an interval to recycle the content. For instance, 10 days, 2 weeks etc. Semrush can recycle your post every xx hours, days, weeks, or months. Thus, it saves you time and attracts a larger audience without requiring additional effort.
Step 3: Sometimes, you may need to schedule content at different times for different networks.
Visit Social Media Poster, then tap Settings in the top-right corner.
Choose Profiles and queue. Now, you will see all social media profiles and pages connected to the project.
Click Edit to set up posting schedules. It is possible to create separate schedules for weekdays and weekends. Finally, click on save.
While creating posts, use the ‘Add to queue’ option to send them as per predefined time schedules. Semrush will find the next available time slot for each profile and automatically share it. Their social media toolkit has a clean design and includes all the essential features to create and schedule successful marketing campaigns.
Click here to visit Semrush and schedule social media posts like an expert (7-day free trial)
Bonus: Semrush
Semrush is an all-in-one SEO tool for keyword research, competitor analysis, and position tracking. It can evaluate each website’s traffic, identify its key organic keywords, and support your link-building campaigns.
It also helps you identify the keyword gap with competitors and prepare new content to fill it. From domain analysis to content audit, Semrush is a great tool for discovering new opportunities and dominating your search engine rankings.
SEO audit is a major part of their SEO toolkit. Semrush scans your website to detect SEO mistakes and broken links that may negatively affect your organic traffic and user experience. Fix them early to improve your page visits and domain authority score.
Semrush covers every SEO aspect to deliver comprehensive solutions on them. It is also best for social media marketing.
Do you know that?
Yes, you read it right. There is no need to use any other marketing tool if Semrush is with you. It lets you schedule social media posts, analyze competitor accounts, and create social media ads- from one place.
Semrush’s social media toolkit is easy to use. Anyone can create and run social media campaigns to reach the largest possible audience on Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok, YouTube, and Google Business.
They have premium support and a 7-day free trial in all subscription plans.
Key Features
Rating
Pricing
$165.17/mo
