The New Year is a step towards another calendar year and a time of solid resolutions. At this time, some people decide to quit smoking, re-unite broken relationships, and so on.
Whether you are a professional, student, or business owner, you can take the perfect New Year’s resolutions to boost productivity and improve quality of life standards. It could be about setting up a new office, joining a new course, hiring a marketing manager, or something else.
Today, we compiled a list of 9 best New Year resolutions to bring your business to new heights for 2025.
| Disclosure: Your support helps keep the site running! We earn a referral fee for some of the services we recommend on this page (at no extra cost to you). |
9 Best New Year Resolutions for Businesses in 2025
Today, we will explore essential New Year resolutions tailored specifically for online entrepreneurs, focusing on areas such as expanding their business to the global market, increasing organic traffic and selling more products.
Let us start.
1. Build a website
To grow your business, you first need to start a website introducing your products and services to the outside world (if you haven’t already). It will help you acquire new customers and find clients interested in working with you.
Inform visitors when you started the business and what are your major milestones. Showcase customer testimonials and create a Contact Us page to collect queries. Integrate an eCommerce store if you are planning to sell online. Before performing all these things, you should pick a Content Management System (CMS) to create and manage your site.
For that, follow these steps.
- Pick a website platform
- Choose a web hosting service
- Install a multipurpose website theme
A. Which CMS works best for you?
A website can be built on WordPress or using HTML. You may find several CMS applications to design and build stunning websites. WordPress is the most popular among them. It is easy to use and user-friendly, so anyone can handle it with basic computer knowledge.
Best web publishing platforms to consider:
- WordPress
- Shopify
- Weebly
Most web hosting services allow you to install CMS software on your site. However, you should find an optimized web host for your target platform to get relevant growth tools and boost your page performance.
B. Which web hosting company should you choose?
Once a website platform is selected, you must host it on a fast and secure web hosting server. Then only people worldwide can access your site, learn about your products or services, and place orders.
A good web host is essential to launch a successful online business. It can serve pages faster and secure them against possible cyberattacks. Several hosting companies are available across various categories, and you should pick the right one based on your budget and requirements.
Best hosting providers to consider:
- WPX Hosting (premium WordPress hosting): Starts at $20.83/mo
- A2 Hosting (cheap web hosting): Starts at $2.99/mo
WPX Hosting is a great hosting service to create and manage lightning-fast websites. Their hosting plans include free SSLs, daily backups, free custom CDN, unlimited migrations, malware protection, and many other benefits.
A2 Hosting is a cheap and reliable host for businesses and blogs. It offers free SSLs, free CDN, LiteSpeed caching, Turbo speed technology, and more to host websites in a competitive environment. Apart from these, many web hosting solutions are available today, spanning various server and budget types.
Compare hosting plan benefits, analyze user reviews, and speak with their pre-sale team for clarifications. Make sure that your desired host offers the following features,
- SSD servers with LiteSpeed caching
- CDN integration
- Daily backups
- Malware scan & removal
- Fast customer support
- Long money-back guarantee
They will ensure excellent page performance and an advanced safety environment on your pages. If any unexpected situation occurs, contact customer support to solve issues. They should fix it within minutes, depending on the nature of your complaint. Test the quality of your web host, and if you are not satisfied with the experience, raise a refund request within the initial money-back period.
C. Pick a highly customizable, multipurpose website theme
Next, install a fast and customizable theme on your website. It should be mobile-friendly and gives you full control over the design.
If your website is hosted on WordPress, the best themes to consider:
- Astra
- GeneratePress
Astra is a multipurpose theme for WordPress. It is fast and best for all types of websites, including online shops, portfolios, and blogs. Being comes with 180+ starter templates and unlimited settings, Astra is a perfect theme for any need.
GeneratePress is considered as world’s fastest WordPress theme. It is multipurpose and highly flexible to make any change. Over 100 starter websites and header-to-footer settings give you total freedom in designing your dream website.
Both these themes are responsive, so visitors can access your pages seamlessly from any device. You will also get fast email support for queries, complaints, etc.
2. Start a blog
A blog is a powerful medium to reach more customers and promote products. Starting a blog should be another resolution you make this New Year.
Do keyword research and publish niche articles to guide readers about your industry. Create listicles and how-to guides to attract visitors and persuade them to test your products. Unlike promotional content, informative and in-depth posts can help you gain more backlinks and thus increase your website’s search visibility.
If possible, set up a unique affiliate program for your business and recruit agents to increase your sales. Prepare a competitive commission structure and add creative banners, or offer discount coupons for top-performing affiliates so they can bring more referrals to your platform.
3. Focus on lead generation
Email marketing is considered one of the most effective methods to drive regular traffic to your site. Collect leads and send email newsletters to subscribers to keep them updated with your latest offers, blog posts, etc.
Lead generation is a tricky process. Display your data collection forms at the right place and time to get visitors’ attention and maximize conversions. Insert them into high-performance posts or use them as popup windows or widgets.
You need an intelligent lead generation plugin to track user activities and display forms based on their scrolls and interests.
Best lead generation plugins to consider:
- Convert Pro
- OptinMonster
ConvertPro is a famous WordPress plugin to collect leads and expand your email newsletter audience. It is designed by the same team behind the Astra theme. Packed with several professionally designed templates and advanced user tracking abilities, it will be a great asset for growing businesses to increase traffic and revenue.
OptinMonster is another lead generation plugin for WordPress websites. It has many exciting features and tools to boost your email marketing efforts. There are several ways to display subscription forms with the plugin- popups, floating bars, and scroll boxes with geographical and page-level targeting abilities.
4. Analyze and optimize traffic
Monitor your visitors and find how they reached your pages, what search terms they used, and how long they spent on your pages. Google Analytics is the best tool to analyze these things and much more. However, it may not be possible for you to visit Analytics and fetch all the information you need.
MonsterInsights is our favourite plugin to insert Google Analytics and monitor real-time traffic. It enables you to track individual posts, categories, external links, and so on without inserting even a single piece of code.
Discover your most-selling products, top conversion sources, and top traffic locations to customize your marketing strategies and boost sales. Test your page speed with Google PageSpeed Insights and GTmetrix if you get a high bounce rate. Remove unnecessary page elements and animations to increase page speed.
Add internal links to relevant pages so visitors can visit them for more information. It will also help you to reduce the bounce rate and boost conversions.
5. Expand social media network
Social networking sites play a key role in promoting products and content. Create beautiful social media graphics and share them on your business pages optimally to maximize user clicks.
Interact with your audience to collect their valuable thoughts and make them your subscribers, then customers.
Social media management is not simple; you can’t do it individually. It involves creating and scheduling campaigns, designing social media images, tracking performance, and responding to timely queries. Hire a marketing expert or use an automation tool to manage your social media campaigns.
Best social media marketing tools to consider:
- SocialPilot: Starts at $25.50/mo (14-day free trial)
- SocialBee: Starts at $19/mo (14-day free trial)
SocialPilot is a popular marketing tool to schedule and publish social media content. It ships with bulk scheduling, Facebook ad accounts, analytics, team management and many other features to manage your business promotions.
SocialBee is a cheap social media management tool. It lets you schedule, organize, and monitor social media posts through an intuitive dashboard. Create workspaces to manage content for each website or client, save them in unique categories, and recycle them indefinitely to generate regular traffic to your pages.
6. Do competitor analysis
Monitor your competitors to discover their traffic generation strategies, steal backlinks, and uncover new opportunities. Learn what keywords and pages bring the most traffic to them and at what positions they rank on Google search.
Prepare more detailed content on the subject and build backlinks from similar websites to outrank competitors. Many tools on the market today can help you analyze the ads they have been doing for the past few years, understand their keywords, and evaluate their performance.
Best competitor analysis tools to consider:
- Semrush
- Ahrefs
Semrush is an all-in-one digital marketing platform for content research, link building, traffic analysis, SEO audit, and more. It will tell you what keywords can bring traffic to your pages, how to build qualitative backlinks, when to promote content on social networks, and what SEO mistakes deteriorate your website traffic.
7. Create ads
Create ads to spread awareness about your products and services. There are several places like Google, Bing, and social media sites where you can publish ads to attract new clients. They help you to reach audiences around the world in quick moments and generate guaranteed results.
Optimize ads with related keywords and target audience by geographical location, age group, gender, etc. Monitor their performance to make changes, if any, and improve your click-through rates.
8. Run giveaways and contests
Running giveaways is widely used to build email lists and increase your social media followers. Ask visitors to share your content and follow you on social sites to win attractive prizes. It could be a software license, an e-book, or something similar.
Promote contests through your social media pages and email newsletters to reach more audiences. Black Friday is one of the best seasons to run giveaways. But you can run it any time for anniversary celebrations, New Year special deals, etc.
The best tool to create giveaways:
- RafflePress: Starts at $79/yr (14-day money-back guarantee)
RafflePress is an incredible giveaway plugin for WordPress. It offers stunning, responsive templates to create giveaways in a few moments.
You can also build a viral giveaway from scratch using the drag-and-drop builder and customization settings. Integrated with all leading marketing tools and social sites, it provides unlimited options to maximize your social media following and boost shares.
9. Talk to customers
Speak with your customers to understand their requirements and what they expect from you. Send them emails or ask them to leave suggestions through feedback forms. You can also create surveys and polls to get ideas about the next product developments and the most demanding features.
Live chat is another way to talk to your website visitors. It lets you collect user queries and contact information to send updates about their requests. Chatting bots also help you to divert visitors to relevant product pages and customer support executives for further assistance.
Best tools in this category:
- WPForms (surveys and polls)
- HubSpot (live chat)
WPForms is one of the best contact form plugins for WordPress. It is easy to use and mobile responsive. This plugin is perfect for creating surveys, collecting testimonials, and many other forms to collect suggestions from your visitors.
HubSpot is an all-in-one marketing software for marketing, customer service, and sales. It delivers innovating solutions to automate marketing flows, generate leads, get SEO recommendations and much more.
Their live chat software is free to use and the best in the category of connecting with the audience in real time. It is an intelligent tool that automatically routes visitors to the right team and offers them better support.
That’s it.
Do you have any queries or suggestions regarding top New Year business resolutions? Let us know through comments.
Very informative and useful article. Thank you for sharing.