Social media marketing is the process of efficiently promoting your products and services among billions of internet users. It helps you to reach a large audience with automated campaigns and follow-up interactions.
Do you think any major business can survive these days without promoting their products on social sites?
Nope. Even industrial giants like Google, Apple, and Facebook spend millions of dollars each year on digital advertising. Assume what will happen if they cut short their marketing budget or stop promoting the products.
They will lose business, and their competitors will benefit from it. No business or service would want that to happen.
A social media marketing tool is not just for promotions. It should carefully monitor the growth of your campaigns, analyze the audience, track click rates, and let you replan the strategies based on the reports generated.
Connect your social media profiles, pages, and groups. Schedule posts for peak times to get maximum engagement. Upload custom images or videos to earn more user clicks. But you can’t do these tasks manually; you need a professional-level social media management tool to handle them all.
Such a tool like Later will help you to schedule content on leading social networks and collaborate with top influencers to reach more audiences from one place.
Later is one of the best social media management tools in the market. From social media scheduling to performance analytics, it is highly efficient and easy to use.
Let’s get started.
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Why Later?
Later is a great social media management tool for businesses. It comes with social media scheduling, influencer marketing, and analytics features to help you efficiently utilize digital marketing possibilities and grow traffic.
You can schedule and monitor content on Facebook, X, Instagram, LinkedIn, Pinterest, TikTok, YouTube, and Threads accounts. It means that Later supports all prominent networks and helps you reach millions of people with minimum effort.
Access groups, Link in Bio pages, unlimited media storage, and competitor analysis are major features of Later. They have fast customer support and a 14-day free trial in all subscription plans.
Key Features
Rating
Pricing
$16.67/mo
Supported Networks
Facebook, X, Instagram, LinkedIn, Pinterest, TikTok, Threads, and YouTube
Start creating campaigns on leading social sites, monitor performance, and track analytics to customize your promotional strategies. You can do all these things from a single dashboard. Schedule unlimited posts on social sites to engage your followers and publish them at peak times to maximize your page visits.
Track audience demographics to determine which country or city most of your traffic comes from and when they are mostly active on social sites. Analyze your campaign’s engagement rate and uncover the top 50 industry hashtags for more ideas.
Create groups to manage client projects. Each access group contains separate social sets (1 of each network) and team members. Assign user privileges to publish posts with or without the admin’s approval.
Pricing
Later has four types of subscription plans: Starter, Growth, Advanced, and Agency.
Starter: 1 social set + 1 user = $16.67/mo
Growth: 3 social sets + 3 users = $30/mo
Advanced: 6 social sets + 6 users = $53.33/mo
Agency: 15 social sets + 10 users = $133.33/mo
Their basic plan starts at $16.67/mo for 1 social set, including profiles and pages. To connect more accounts, you should upgrade to the Growth plan. It supports adding 3 social sets for $30/mo.
The Advanced plan is the next. It allows you to add 6 social sets for $53.33/mo. If you are running a marketing agency, pick the Agency plan to add up to 15 accounts on each social site and schedule unlimited posts on them. It costs $133.33/mo.
Later also offers an Enterprise plan to meet your custom requirements and connect to advanced social listening tools. Contact their customer support for more details.
All their plans come with social media scheduling, analytics, link in bio, and brand collaboration tools.
Click here to activate your 14-day free trial on Later and automate your social media promotions
Later Social Media Scheduler Review 2025
Social media marketing has a tremendous role in promoting your business. Create a strong community around your website, make efforts to increase your followers, and share your updates with them to earn traffic and sales.
Later is a prominent tool many businesses and content marketers use to boost their page visits.
Let us go through its features in detail.
1. Design
Later has a clean and addictive dashboard. It is easy to navigate and allows you to schedule campaigns, track analytics, create Link in Bio pages, and more.
After signing in, connect all your social accounts to Later for promotions. It supports Facebook pages, X, LinkedIn (profiles and pages), Pinterest, Instagram (Business), TikTok, YouTube, and Threads profiles.
On the left pane of the dashboard, you will see options to access various Later features and tools.
They include publishing composer, Instagram inbox, Analytics, publishing calendar, AI assistant, and Later marketplace.
Open the media library to view all your uploaded photos and videos. Filter files by media type, labels, and usage. Head to the Creators & Brand Collabs section to join Marketplace and connect with brands for collaboration opportunities.
Open the Ideas section and enter your brand description to generate content ideas with Artificial Intelligence technology. It creates multiple boards and suggests content that your fans will like. Pick a content to edit or add your own idea, and share them on your social accounts.
2. Publishing
Later makes social media posting much easier. Hit the ‘Create post’ option on your home screen to get started.
Select desired social media accounts from the drop-down menu, and enter your message and campaign link in the content area.
Later has an AI caption writer to rephrase social media captions in different tones. Click on Improve the caption to use this feature.
It can also suggest the best hashtags for your post and boost content reachability. Enter your target keyword, and it will show matching hashtags with relevance score. Click the tick symbol to insert a hashtag into your post composer.
Then, tap the Customize button on the bottom to go to the next step. Later will share your content with the default featured image. However, you can replace it with a custom image.
Click the Add Custom Media button to upload a custom image for each network. There is a photo editor to change your image size, apply filters, and add text. Expand the Click Tracking option and enable Track Link clicks to find how many clicks you receive on the current campaign.
Later allows you to schedule content for each account at a custom date and time. Finally, tap the Schedule button on the bottom to save.
3. Instagram scheduling
Do you want to schedule and publish Instagram Reels, Stories, and Carousels automatically? Later supports Instagram Business accounts to publish content on schedule.
Upload your photos and videos, set a date and time, and generate AI captions if needed. You can also schedule Instagram first comments, add locations, and tag people & products on your posts. It analyzes your network activities and suggests the best time to post for maximum engagements.
Hit the Schedule button to save. No mobile reminders are needed. Your post will appear on Instagram profile and feed at the scheduled time.
4. Link in Bio
Link in Bio is a customizable landing page to drive more traffic and sales from Instagram & TikTok. Connect your websites and online stores, add custom affiliate links, and track user clicks easily.
If you are running a business or blog, Link in Bio is an awesome tool to convert your social media followers into customers. It is a mini webpage you can integrate into Instagram and TikTok profiles, containing blocks to feature products, videos, social media links, etc.
The email collection form helps you collect emails from social sites and grow your Mailchimp audience. You can customize the title tag and meta descriptions of Link in Bio pages to drive traffic from search engines.
Start your 14-day free trial
A 14-day free trial is available with all Later plans. Connect your social accounts, schedule posts, and monitor analytics to see the power of social media.
5. Influencer marketing
Later is a great place to connect to brands and monetize your social media audience. All you need is an Instagram business account with at least 100 followers.
After joining Later’s marketplace, you will see ongoing campaigns that match your industry in the Collabs section. Analyze the benefits of each campaign, such as payment, free products, etc, and submit your application.
Later has a built-in media toolkit to design a page, showcasing your content, past collaborations, and performance analytics. You can share it with brands using shortlinks and update data in 1-click.
6. Analytics
Later provides in-depth analytics of your profiles and content. Find how your campaigns perform across different platforms, monitor trends, and view your best-performing posts.
Learn which hashtags generate the most likes and comments and bring more visitors to your pages. You will get content performance data on all networks for up to 1 year. Later will track the growth of your Facebook pages and record audience interactions over time.
Audience analytics is another major part. Discover when your audience is online, where they come from, and what age group, gender, location, and language they belong to.
In short, Later gives you a full report about your campaigns and social media audience so as to optimize your future marketing strategies.
7. Access Groups
Later users can create access groups to manage their multiple projects. Create groups to organize projects of different clients and their accounts in separate sets.
The basic Starter plan users can create 1 social set (1 of each 9 social network), Growth plan can add 3 social sets (3 x 9 = 27 profiles), Advanced plan can add 6 social sets (6 x 9 = 54 profiles), and Agency plan supports 15 social sets (15 x 9 = 135 profiles) to automate promotions.
Add unique team members to access groups, so they can create and publish content on connected accounts. Each group will have separate link in bios without affecting the interests of other clients.
8. Apps
Later allows you to create and manage campaigns from anywhere on the go- via Android and iOS apps. Schedule posts, engage with your audience, and analyze your content performance easily while travelling.
9. Affordable
Later is affordable for all budget types. It lets you connect 9 social accounts for just $16.67 per month.
You can share content on 27 social media profiles and pages for $30/mo, 54 social accounts for $53.33/mo, and 135 social accounts for $133.33/mo with annual subscription.
Let us compare Later with top social media marketing tools,
| Later | Buffer | Hootsuite | |
|---|---|---|---|
| Starting price/mo | $16.67 | $5 | $99 |
| Channels included | 9 | 1 | 10 |
| Total cost for 9 social sites | $16.67 | $45 | $99 |
| Mobile apps | Yes | Yes | Yes |
| Browser extension | Yes | Yes | Yes |
| Influencer marketing marketplace | Yes | No | No |
| Access groups | Yes | No | No |
10. 14-days free trial
Later has fast customer support and a 14-day free trial. Create your account and activate the free trial.
Explore Later features and see how it works for you. If you are not satisfied, cancel your subscription. You won’t lose anything.
Conclusion
Later is a powerful choice to automate your social media posts. It can schedule, publish, and monitor content on all leading networks to increase your traffic.
You will get detailed statistics on content performance and social media audience. Later analyzes user engagements and suggests the best time to post on each account for more traffic.
Upload images and videos that you need to use again and again for content creation. Later offers unlimited media storage in all subscription plans. They have dedicated apps for Android and iOS. So you can access them from anywhere to schedule content.
Influencer marketing and Link in Bio are other major attractions of Later social media management suite. These features help you make money from brand promotions and mini web pages.
You can also track brand mentions and compare your social media performance with up to 20 competitors (Enterprise plan only). For Instagram and TikTok marketers, there is a social inbox where they can read and respond to messages without leaving the Later dashboard.
Later is one of the best platforms for social media management and influencer marketing. Businesses can connect to millions of influencers who can promote products across industries and reach a wide market. For creators, it opens another way to earn money from their social accounts.
Click here to visit Later and choose a subscription plan to boost your social media marketing campaigns (14-day free trial)
Later Alternatives
These are the best Later alternatives for social media management,
1. SocialPilot ━ Popular Later alternative for businesses. Advanced social media scheduler with analytics and client management features. Pricing starts at $42.50/mo.
2. SocialBee ━ Social media management platform with options to create workspaces and content categories. Pricing starts at $24/mo.
3. Circleboom ━ Schedule social media posts and manage Twitter followers from one place. They have separate plans for both tools.
4. Semrush ━ Powerful marketing platform, packed with SEO, social media marketing, competitor analysis, and Local SEO tools. Their plans start at $119.99/mo.
5. Social Champ ━ Another Later alternative for content promotions. Best for businesses, agencies, and blogs. Plans start at $26/mo.
Later
Later is an all-rounder platform for social media scheduling and influencer marketing. It lets you automate content promotions, organize client accounts into separate groups, and boost sales through Link in Bio pages.
